I walked into my local Apple store on Wednesday the 15th. They weren't on display yet but they went and got one out of the back for me to look at. We started it up and it started going through it's little video thing. Mostly I wanted to look at the old 17 inch and compare the screens. I was 95% positive I was getting the new MBP base model. After seeing a MBA which had a 13 inch screen and an old MBP 17 I happily purchased my shiny new 15 inch MBP with no trouble even though they weren't on display.
I really noticed the glossy screen before he turned it on, but once it was on you don't notice it at all.