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Donation works great for immediate needs such as this where often state funds are tied to annual budgets that are difficult to quickly renegotiate. Donation never work to plan decades ahead there taxes are better.

Paying tax should be seen as a fee for having a secure (military), just (courts etc), efficient (roads, dams, railways etc), safe (hospitals, legislations, financial security AND climate protections) and future proof (schools, universities and other learning bodies) society. Some of this is private to make a profit and some is tax payed and we can always discuss the efficacy of the latter and the price of the former.

So Apple to get into the good books (in all countries), pay a fair share of taxes and if your feel good about it - donate when necessary.
 
Of course $725 million is a lot of money. But considering it ***** more than that when it goes to the toilet, Apple made $20 billion profit in the last quarter, the donations are obscenely low. Seeing it in numbers, Apple can give more.

You read the article? It has nothing to do with apple donations (except the matching), it is about apple employee donations. Vulgarity always makes your point though, even if you didn’t read the article
 
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This reads as if the $725 million includes the match. At $10 an hour at 2 m hours that’s $20 m for time. So, $705 m / 2 is $352.5 m over 10 years. At a 100k employees this is $352.50 per person per year.

$30 a month.
Also, there are roughly 70,000 Apple Store retail employees. Though they earn a little better than typical retail employees, I suspect the overwhelming majority are not donating $750 to charity.

And that's not a criticism of Apple retail employees. It's just that $750 is a huge chunk of money for someone working in retail trying make ends meet with retail wages. Especially in cities where Apple Stores are usually located.
 
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You read the article? It has nothing to do with apple donations (except the matching), it is about apple employee donations.
The matching and hours paid contribute to the $750 m, so it does seem to be more than just Apple employee donations.
 
This reads as if the $725 million includes the match. At $10 an hour at 2 m hours that’s $20 m for time. So, $705 m / 2 is $352.5 m over 10 years. At a 100k employees this is $352.50 per person per year.

$30 a month.
You are right. Bahumbug! I applaud people doing good things for others, and encouraging good behavior in others, it is a good thing
 
You are right. Bahumbug! I applaud people doing good things for others, and encouraging good behavior in others, it is a good thing
Me too! Good people good things! I mean, unless one sees tax write offs and inflating contributions for marketing as a good thing, it’s not really here. But in general, I agree. Hopefully Apple will promote good things that other people are doing to encourage good behavior without them getting PR, tax breaks, or employee retention benefits. Good things! Woo.
 
@vondo is correct. This is only $40 per person per month. Sure it's "something" but the food bank doesn't have a special "we <3 Apple" poster because if it.
Let’s say for the sake of the discussion vondos’ math is correct. The post comes from a view of stinginess. Never criticize giving, it’s says more about those who criticize than those who give.
 
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Let’s say for the sake of the discussion vondos’ math is correct. The post comes from a view of stinginess. Never criticize giving, it’s says more about those who criticize than those who give.
Their number is high, but always - always - critique marketing. This is marketing disguised as a tax write off.
 
Let’s say for the sake of the discussion vondos’ math is correct. The post comes from a view of stinginess. Never criticize giving, it’s says more about those who criticize than those who give.

Spot on. It's really sad watching people so proud and smug thinking they're geniuses flipping numbers around, all in service to "proving" Apple is stingy. Rather than just being happy people in need are being helped. What a shameful display.
 
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Apple has grossed 2.5 Trillion dollars in the past 10 years. 725 million represents 00.029% of that.

(These are big numbers, so an illustrative comparison is 1% of 2.5 Trillion is 25 Billion, 0.1% is 2.5 Billion)

Reminder that Tim Cook signed a secret $275 Billion deal with the Chinese government to continue doing business there.

Also worth noting that the 725 million includes money out of Apple employee pockets, the same employees that had to sue Apple to get paid.
(Former retail employee, still jaded)
 
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Spot on. It's really sad watching people so proud and smug thinking they're geniuses flipping numbers around, all in service to "proving" Apple is stingy. Rather than just being happy people in need are being helped. What a shameful display.
Unless these low numbers are because of match limits Apple isn’t being stingy. I’m not really sure where that idea came from. This is a marketing campaign driven by tax law that just also happens to increase employee satisfaction and help others.
 
Considering Apple has 100,000 employees (averaged over 10 years), many making well above the average salary, this just isn’t very impressive. It represents far below 1% of income per employee.

For comparison, average people donate 3-5% of income to charity.

So we are supposed to applaud this cheapness because the sum seems big when you lump it all together for such a large number of people over a long period of time.

Where are you getting the 3-5% statistic?
 
Yes, because:
1. It’s better to give than to receive and,
2. Giving something is far better than giving nothing.
Thanks for sharing your opinion. If Apple put out this press release to inform us, then I can consider myself informed and not impressed.
 
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That is not true. You can’t ignore the intention of the gift. Giving is not just giving.
The system is designed to give people incentives to donate (PR, tax benefits, etc). You somehow see enjoying these incentives being morally wrong. That’s a weird way to look at the actions. It’s like if blood donation stations give people stickers “I donated blood today”, suddenly all donors are there merely to get the sticker and pat themselves on the back.
 
"I wonder if people will moan about charitable activities to make the world better"

*Read thread*

Of course. A bunch of weenies who are desperate to make every story about themselves through faux-cynicism.
 
Thanks for sharing your opinion. If Apple put out this press release to inform us, then I can consider myself informed and not impressed.
It’s a good sum of money over time. And the information, for many of the reasons discussed in the thread, is interesting to know.

Nobody, to my knowledge, said you had to be impressed.
 
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