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Apple "Empowering" Users

UKapple73

macrumors 6502
Original poster
Sep 13, 2014
373
332
Tim Cook, just after WWDC on an interview on cnn, said “ for us it’s all about empowering the user, they should be in control at all times....”
I must admit I chuckled. I mean this is the company that actually RESTRICTS power to the user. We can’t even use different default browsers or change the icon order in the home screen, or have shedules for different wallpapers etc etc. The list goes on.
I love iOS and I’m not slagging it off, I’m just saying it’s more than a bit ironic that Cook says they are all about empowering users when they clearly aren’t
 
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ericg301

macrumors 65816
Jun 15, 2010
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Hilarious.

Didn’t see the full interview but I’m sure he was referring to the tools and resources Apple gives the developer community to develop apps and not ticky tack things like scheduled wallpapers.
 

UKapple73

macrumors 6502
Original poster
Sep 13, 2014
373
332
Hilarious.

Didn’t see the full interview but I’m sure he was referring to the tools and resources Apple gives the developer community to develop apps and not ticky tack things like scheduled wallpapers.
Errrr no he specifically referred to USERS of the devices
And what YOU refer to as tacky may actually appeal to many users, you know your attitude sounds like Apples....we know best and we won’t give YOU the user the control of the device
 
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CTHarrryH

macrumors 68020
Jul 4, 2012
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Apple has always been restrictive on what users can and can't do - from the days of the Apple II at least. If you don't like it you shouldn't do Apple. None of can say exactly what Tim meant but based upon current themes - probably really meant control of your data and who gets your info.
 

sartrekid

macrumors 6502a
Oct 30, 2014
533
511
Germany
Linking "empowering the user" to just technical/cosmetic flexibility seems like a very limited view of what empowering a user actually means. I don't know the context in which he said it, but if he meant it strictly on a OS customization basis, then yeah, that'd be somewhat cynical.

If however, by that phrase, he means empowering the user as in enabling people to do things they previously were not able to do in a certain way, then yes, he indeed has a point. The iPhone and iPad lines have empowered and increased the quality of lives in many, many ways.
 
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Mcmeowmers

macrumors 6502
Jun 1, 2015
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Apple has always been restrictive on what users can and can't do - from the days of the Apple II at least. If you don't like it you shouldn't do Apple. None of can say exactly what Tim meant but based upon current themes - probably really meant control of your data and who gets your info.

I would say Apple is more restrictive now. For the most part on macOS it's for security reasons but there are some seriously dumb changes - expose showing desktops in collapsed view, forced resolutions, the video processing overhead because they want to control the drivers/gpus available on macOS
 

Abazigal

Contributor
Jul 18, 2011
13,382
11,720
Singapore
Tim Cook, just after WWDC on an interview on cnn, said “ for us it’s all about empowering the user, they should be in control at all times....”
I must admit I chuckled. I mean this is the company that actually RESTRICTS power to the user. We can’t even use different default browsers or change the icon order in the home screen, or have shedules for different wallpapers etc etc. The list goes on.
I love iOS and I’m not slagging it off, I’m just saying it’s more than a bit ironic that Cook says they are all about empowering users when they clearly aren’t

That’s why context matters.

That’s why iOS 12 included screen time. By allowing users to have a better understanding of how they use their phones, people are in a better position to make an informed decision as to how to change, should they so desire.

Apple wants to provide more information to users in an effort to improve the experiences found with iPhones and iPads. To accomplish this goal, Apple is empowering the user with information. Apple is making a bet that providing information regarding device usage will lead to one’s digital well-being being improved, which will have a direct impact on Apple device satisfaction.

It’s certainly possible that some users won’t care about the information found in Screen Time. That’s OK from Apple’s perspective. The company is more interested in providing users the information that is then used to make decisions regarding iPhone and iPad usage.

This is what Apple means by empowering the user.
 

charlituna

macrumors G3
Jun 11, 2008
9,632
815
Los Angeles, CA
Tim Cook, just after WWDC on an interview on cnn, said “ for us it’s all about empowering the user, they should be in control at all times....”
I must admit I chuckled. I mean this is the company that actually RESTRICTS power to the user.

are you referring to the interview he did about data privacy
 

TheSkywalker77

Contributor
Sep 9, 2017
2,619
2,134
Lmao if this was true Apple would be listening to the users and stick an actual dark mode in iOS instead of the sad excuse known as smart invert and would actually let the user stick icons where they wanted. Good job Tim.
 

cmaier

macrumors Core
Jul 25, 2007
19,376
19,319
California
Some real deep thinkers here. “Sure iPhone gives me control over who I share my personal information with and empowers me to do things that could never before been done and does so without requiring me to provide Apple with my personal info, but tim won’t let me replace my weather icon with boobs. Fascist.”

Derp.
 

TechGod

macrumors 68040
Feb 25, 2014
3,179
918
New Zealand
Lmao if this was true Apple would be listening to the users and stick an actual dark mode in iOS instead of the sad excuse known as smart invert and would actually let the user stick icons where they wanted. Good job Tim.
Dark mode is very much coming to iOS. There’s documentation for dark mode in apps, Mojave has it and iOS will definitely get it.

There’s also a home screen redesign in iOS 13 so be ready for that too.
 
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LoveToMacRumors

macrumors 68020
Feb 15, 2015
2,410
2,011
Canada
Dark mode is very much coming to iOS. There’s documentation for dark mode in apps, Mojave has it and iOS will definitely get it.

There’s also a home screen redesign in iOS 13 so be ready for that too.
I don't have a MAC, but to think MAC got it before iOS :(
 

Tech198

macrumors P6
Mar 21, 2011
15,190
1,988
Australia, Perth
lol "empowering" I like that word

Makes it sound, well.."powerful"

I would like to do a few other thinks i do on Mac as well, and for the life of me, I think Apple takes the 'security' too far, as it even digs deep into the depth of iOS visual stuff that has no link to security at all.. But the word is there so we'll use it for just about everything else now.

How can not having the ability to change icons, or browser choice have anything to do with security..

in fact, its got the least to do about security... Its not like attacking the phone or anything..We're just talking about a visual change..

Perhaps Apple learn their lesson on Mac, about open is bad. *shrugs*

Anything that is really closed/restricted on iOS and more controlled than Mac is gonna be a use of attack than being open like everything else is.. It would bring it more to the surface as 'a potential issue'
 
Last edited:

cmaier

macrumors Core
Jul 25, 2007
19,376
19,319
California
lol "empowering" I like that word

Makes it sound, well.."powerful"

I would like to do a few other thinks i do on Mac as well, and for the life of me, I think Apple takes the 'security' too far, as it even digs deep into the depth of iOS visual stuff that has no link to security at all.. But the word is there so we'll use it for just about everything else now.

How can not having the ability to change icons, or browser choice have anything to do with security..

in fact, its got the least to do about security... Its not like attacking the phone or anything..We're just talking about a visual change..

Perhaps Apple learn their lesson on Mac, about open is bad. *shrugs*

Anything that is really closed/restricted on iOS and more controlled than Mac is gonna be a use of attack than being open like everything else is.. It would bring it more to the surface as 'a potential issue'

Changing icons is a great example of security. Preventing an app or a bad actor from creating a app and changing its icon after it is already on the phone so it looks like a different app is a good thing. It’s the same reason apps can only change their own app with user permission. And that’s only permitted by using icons included in the app bundle, reviewed by Apple, to prevent masquerading.
 
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