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Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad

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Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings -- Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around.


The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "Go Swim" and "Go Run" appear to have been removed from Apple's YouTube channel.

Article Link: Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad
 
Article Link
https://www.macrumors.com/2017/02/11/apple-watch-ad-close-your-rings/
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Relentless Power said:
Once you start closing the rings, it actually becomes quite addicting and motivating. It's you competing against yourself, with the help of the Apple Watch pushing you. I use it everyday.
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I concur. When Apple released that January 7-day streak medal, I said "Why not?" and moved, stood, and worked out more diligently than since I got the Watch in release month. At last, I didn't get the medal. =( (I see it's still available, but you have to close all 3 rings 30 days in a row now!)

It showed me how easy it was to use this system for guidance, tracking, and motivation.
 
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If Apple are so bothered about getting us to move, why do they make things like remote light switches, garage doors that open themselves and products that let you see who is at the front door without getting up? It really is the strangest of ironies. Just occasionally I get this weird feeling that they might try to sell us things under literally any pretence.
 
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Wow, what a cool ad. I really dig the rotobrushed people moving through rings, and the music on this one was far better than I expected.
 
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Cineplex said:
Guess the luxury market didn't pan out...now its hipsters with Frisbees.
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Actually, the estimated 30 million or so they have sold includes people buying them for both fashion and fitness, (along with notifications, ease of Apple Pay, unlocking, answering calls, etc. etc. ) But back to the fashion point. One of the reasons Apple has taken over the market and most of the rest are giving up or selling out, is that with a simple change of a band, you can move from fitness workout mode to have a great fashion statement/accessory. As far as "luxury," Apple never intended that there would be significant numbers of people to shell out thousands of dollars for a gold watch that would soon have dated innards. What they did that was ingenious marketing was to use that to get worldwide attention to their newly launched product. With all its money, Apple couldn't have bought that kind of media attention that came with celebs wearing it, high end stores carrying it, people talking about the gold edition's price, etc. Pure genius.
 
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anthorumor said:
Don't forget to breathe.
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Why would you encourage anyone to breathe? It's proven to be highly addictive. I was doing it for years. I was even doing it in my sleep. I tried to stop a couple of times in the past but the withdrawal was so intense that when I started back up again I breathed even more than before. I tried patches, gum, pills, and even meditation. Nothing could stop the need to breathe. Absolutely nothing is more addictive. You should be ashamed for encouraging people to do it. Have you no morals? And Apple... they even created an app for it. That's the type of corporate moral degradation I expect from the likes of the Umbrella Corporation or the Covenant. So disappointed. In you, and in Apple. But mostly you. I mean, what about the children? Breathe. Sweet Jeebus man, have you no shame?
 
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Relentless Power said:
Once you start closing the rings, it actually becomes quite addicting and motivating. It's you competing against yourself, with the help of the Apple Watch pushing you. I use it everyday.
Click to expand...
True, I,use it a lot for swimming and I have to say to close my rings I have been consistently swimming for the set time I have. Also knowing the distance and average pace is great.
 
gugy said:
True, I,use it a lot for swimming and I have to say to close my rings I have been consistently swimming for the set time I have. Also knowing the distance and average pace is great.
Click to expand...

I haven't used it for swimming. Seems most have said it's fairly accurate for lap count.
 
Not new, they've been on Instagram for the past 3 months (maybe not this specific one, but ones just like it with other activities have been)

They usually feature the ugliest case + band combos (specifically this one)
And look out for the (not)subtle Nike advertising!

The ads are visually amazing, although I don't like them from a marketing point

Update: Just watched it, the Instagram ones only show 1 activity, this shows 3, like it
 
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