"I'm telling you guys; our customers really want to pay $10K for a watch..."
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Apple Ends Partnership With Former Design Chief Jony Ive
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"I'm telling you guys; our customers really want to pay $10K for a watch..."
Yes, because Ive was insistent on not changing the design, and Jobs sided with Ive. Apple only went to fix it because, as predicted, the antenna issue was real. Go read the biography.
I don't have to read the biography to know the issue was real; I returned my launch-day 4 and waited for the 4S.
Check out this huge design change. The 4S doesn't even look like the same phone. /s
The phone design was the same, but the iPhone 4S engineers fixed an issue that apparently was unsolvable according to the iPhone 4 engineers.
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It's not unsolvable. Ive was the one that insistent in keeping the design after the engineers pointed it out.
And the 4S proves that the glass back, perimeter antenna design which Ive wanted to keep wasn't the issue. The issue was with where the iPhone 4 engineers placed the antenna gaps.
I think thin will come back if battery tech makes a major leap and chips keep getting a lot more energy efficient. Not sure how much more is left to cram into smartphone feature at this point other than more sophisticated AI.
THAT was part of the design. Don't you get it? Jobs gave Ive complete power in deciding on how the phone will look.
Assuming that Ive even decided the precise antenna gaps location, if he was 100% unmovable in his design explain the 4S.
Jobs was too controlling to give Ive complete power at that points, and the idea that Ive had complete power at that point, and was unmovable in his decisions, runs contrary to the idea that they worked as a team balancing each other out.
The reality was that Ive wanted to keep the exposed antenna design but instead of looking for a radical solution like moving the gaps, which would have been acceptable in the same way that they both accepted an easily scratched plastic bottom on the first iPhone because it was good for reception, the engineers threw up their hands and claimed the issue was unsolvable.
Unsolvable is different from it won't work; they may even have proposed that solution. It's quite possible that a redesign would push back the release date and Jobs/Ive did not want that so ignored the engineers. It would not be the first time a product was pushed out to meet a deadline only to discover it had problems and the next design fixed the problem.
So now you're making up stories.
I tend to believe what was told in the biography.
Have a good day.
Unsolvable is "it wont work" which is different for "it wont work but this will". Your other point might be true, but not even "autobiographies" are 100% true. I suspect what happened was that field testing showed the issue but if there want enough time to move the antenna gaps then there wasn't enough time to redesign the entire phone. But to paint it as "Ive's design was responsible" is opportunistic and probably not accurate. I doubt we will ever know for sure.
Sure man, you read about the issue in book written by Mr. "You're holding it wrong" while I experienced the issue and issue diagnosis first-hand.
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Until everything is Apple ][e brown again, I will complain!
I have a 2018 MBP which I am handing down to my wife today. The design of the new MBP’s was one of the reasons I decided to upgrade. New processors were a big deal, but getting away from that GOD AWFUL keyboard is a big one.
I hope my wife doesn’t hate it as much as I have. She’s been using my older MBP which has one of the best laptop keyboards I’ve ever used. We’re passing that one along to my step daughter so we can face time with her and the new grandchild more easily. Her husband hogs they’re wintel desktop…
I have a 2018 MBP which I am handing down to my wife today. The design of the new MBP’s was one of the reasons I decided to upgrade. New processors were a big deal, but getting away from that GOD AWFUL keyboard is a big one.
I hope my wife doesn’t hate it as much as I have. She’s been using my older MBP which has one of the best laptop keyboards I’ve ever used. We’re passing that one along to my step daughter so we can face time with her and the new grandchild more easily. Her husband hogs they’re wintel desktop…
We missed out on the invisible MacBook, it would have been epic.
You gamed on a magic mouse? 😲 Surely it's inability to left+right click at the same time made this nigh on impossible for gaming as well as other apps needing multiple L/R clicks at once (and quickly change between scrolling and both types of click and no other buttons as well as the generally horrible ergononics + upside down charging)?
I've been a very big fan of the multi-touch trackpads on the macbooks for years and also have the wireless magic trackpad for general use, but when I wanted an actual mouse I didn't think for a single moment of getting a magic mouse. They're just awful.
Ive's work is best when he was in a duo with Jobs - product vision at its best, design-first mentality, etc.
Ive without Jobs is just going on the same recipes for success, but no product vision to drive it.
Apple without Jobs could not rely only on Ive to make great things happen (other than milking Jobs' legacy) - they just threw money at him to keep going, but he's probably bored to death by now - and he's a billionaire at 55, what does he care anymore?
Love him or hate him Apple would have ceased to exist 25 years ago without him and we'd all be using Wintels and Blackberrys
You know, Apple’s products since the Steve Jobs era have had a kind of signature design which was largely responsible for them standing out in a world of boxes. I think its very possible that Apple will go too far the other way without Ive. Sad to see him go.
"he has continued to work for the company as a consultant through his LoveFrom design firm, but he's no longer getting any LoveFrom Apple"
missed opportunity, author...
missed opportunity, author...
That means it should’ve been made to work while charging, not make it harder for users to try using it while charging. If this is really what happened begging the scenes, it’s even MORE idiotic.
…maybe it will have a steering wheel…Thicker Vapor...
...probably with some useful car port resurrections.
And maybe instead of having to try to sit on a single, flat plank of aluminum, perhaps there will be car seats now?
It's a shame when one day you have a 'dream job' working for a company you love and it gradually becomes a nightmare because of changes (leadership, management, personnel, policies, etc). Been there...done that.