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Maybe it was the Apple Watch 18K Gold Edition. That was too much for him.


There was no one to balance Jony anymore when Steve died, they had a special, symbiotic relationship that worked and really produced some magic.

Say what you will about Jony, but his designs brought a lot of hype that we will no longer see (remember when people went crazy and actually waited in lines for new iphones?).

I agree that it‘s ok that Jony went, but it really was a golden age for Apple when him and Steve worked together.
 
Could see this coming a million miles away, especially after the book came out. Jony Ive certainly made his mark on Apple’s design culture. But it looks like he lost his enthusiasm after Steve died. Although that’s understandable, it was not in the Apple shareholders’ best interests to keep paying him 9 figures “for old times’ sake”. He clearly did not have his head in the game at Apple. Good move for all. He will assume his rightful place in the pantheon of Apple Greats with Steve. Kind of like Ty Cobb and Babe Ruth being inducted into the Baseball Hall of Fame together. Wish him nothing but the best (unless he starts working for Samsung!)
 
i like Apple product because no other company are like Apple but i’m a bit afraid for the futur product. i don’t like that Tim Cook is not a product focus guy , and I can feel it with the Apple strategy since 10 years.

For now I’m happy with my Apple product, (with my Apple studio display with height adjustable at a crazy price …. Need to put 450 € more just to adjust the height, when I think that some LG 4K 27 inch display cost 450 € … and me, i’m silly enough to pay this price just to have the display at a normal height….)

and this little bump every year for all the product … they just want to release little upgrade to sell even if they can make bigger release… I like the product but not the strategy of the company. They want to make money and it’s fair but they need to find a balance !

so i like the Apple product and I’m a fool to put this amount of money And to be catch With their strategy
 
I wonder what happened. On the one hand, for Apple, having Jonny as a client allows them to limit who he works with—if they pay and it’s in the contract, of course. Dell can’t release a PC made by Jonny Ive. But maybe Apple feels, like many customers, that they lost their way with his design choices and Apple needs to move on.

OR, maybe Jonny wanted the break. Work on new things. Fresh problems, etc.

That’s a good backstory here. I’m surprise this happened, no matter the reasoning.
 
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The comments here are indicative of the forum in general, indicating the disconnect.
Tech blog forums are populated by those who don’t care what something looks like. All they care about is specs and benchmarks, not even real world performance. This is born out by what some of their home-assembled concoctions look like, with flashing led’s, black plastic cases, and cooling system hoses hanging out.

So of course a designer like Jony Ive and a visionary like Steve Jobs are anathema to that ilk.
 
It's almost impossible at the moment to discern how much involvement he did/didn't have with current products. But as an example after the mess of the 2016 - (late) 2019 MacBooks (keyboard issues, running crazy hot etc.) it does seem like now Apple designs MacBooks around the specifications and thermal profile of Apple Silicon, instead of designing a laptop in isolation and cramming whatever chip inside.

And the Mac is currently the best it has ever been. Not just because of Apple Silicon but they have clearly been designed around Apple Silicon.

If it's true about Ive complaining about a lack of technical leadership... well... it's better than design running the show with a disregard for it!
 
He did some really remarkable designs when it came to computers in the late 90s and early 2000s but will be held responsible for the failures such as the butterfly keyboard that I personally saw being a complete disaster for students over a time of 3 years as a high school teacher. BUT he has had incredible impact on the industry that is is impossible ignore.
 
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