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Apple Event April 18th, 2004
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For what it's worth, Apple's exhibit is in the multimedia hall, and it looks as though they've booked more floor space at the show that just about anyone but Sony. Bloaty interactive Java map thingy at http://www.nabshow.com/vr2/FloorPlan-Launch-NAB2004.html
iMeowbot said:
Well obviously they have to use this opportuntity to announce some stuff, maybe just that software, maybe something else. There is just so much expectation at present about what they need to get out.
I don't know much about video editing, but my guess would be that Apple will leverage current technologies to create a low-cost system to compete with the AVID solution that THX1965 mentioned. They did this with Big Mac where they managed to come up with a Top-3 super-computer for a fraction of the cost (granted, Apple didn't do it, but they helped).THX1965 said:
They have the XServe, XServe RAID, XGrid and FCP. What's stopping them from revolutionizing the post-production process with distributed processing (using XGrid on a small Xserve/PM cluster), shared storage (XServe RAID cluster) and some kind of Applesque work-flow management system (either built into FCP or as an integrated stand-alone app). I'm sure AVID already has something like that, but I bet Apple can do it better and cheaper. Throw in some 30" displays and I think you've got a winner.
Heck, I bet Steve's already field tested it at Pixar
tny said:
Horizontal resolution in an analog video format is variable, relying on the input precision as well as the output precision.
640x480 or 720x480 are the generally accepted reasonable resolutions for NTSC video, but, really, 480x480 isn't unreasonable. Also, remember that NTSC gives a substantially smaller bandwidth to color than luminance, and therefore generally the "color resolution" of a television will be closer to 200 lines across than 480, 640, or 720 ... a luminance+color (full pixel) resolution of 480 across can be pretty darned close to the original analog signal.
Note: while "square pixels" are nice, they are certainly not required. A 480x480 NTSC recording would have 4:3 aspect ratio pixels.
LostPacket said:Heck, I bet Steve's already field tested it at Pixar
If they released the 30" with decent refresh rate, I think that would be a stir. I still think though that they will release the new screens with the next gen G5 PMs... but at this stage any hardware release would be appreciated
iMeowbot said:
Perhaps they need all that room to demonstrate the new iHovercraft that I've been hearing about so much in these forums.
I don't see how apple could honestly release a portable video device. or even a dvd setup box thing.
1 - It is still illegale to Rip DVDs to hard disk
2 - downloaded DivX, or SVCDs, or Xvid, etc, generally contain copyright content.
3 - What other video content might you want to play on something like this? Quicktime trailers?! hahaha.. sure..
Essentially all these companies getting on the video market have never thought about "legal" video content. sure, i guess apple could do some PVR type box, which might be good. Although i don't watch tv. As it's all junk anyway.
I'm betting this show will be able industry related software. FCP and such.
1 - It is still illegale to Rip DVDs to hard disk
2 - downloaded DivX, or SVCDs, or Xvid, etc, generally contain copyright content.
3 - What other video content might you want to play on something like this? Quicktime trailers?! hahaha.. sure..
Essentially all these companies getting on the video market have never thought about "legal" video content. sure, i guess apple could do some PVR type box, which might be good. Although i don't watch tv. As it's all junk anyway.
I'm betting this show will be able industry related software. FCP and such.
Sabenth said:
Okay, but how could apple possible market this?!
"Play all your DivX movies! *wink* *wink* with the new iWatchMovies"
there is just no legal content.. apple can't afford to piss off the movie/tv industry.
Music has been different, because Mp3s had been around much longer before Apple made an iPod. I seem to recall having mp3s in 1995-96. when did the iPod come out again?
I don't think the time is right for apple to be jumping on this market. it's to dangerous from a legal content viewpoint.
Zyote said:
What is illegal if Apple had permission to rip DVDs to DivX and flog them on their latest store? AAC format is ripped from masters and no one complains as long as the money is rolling in.
billyboy said:
isn't that what the DeCSS is for? to provide legal grounds to prevent people from ripping dvd discs?
Did / do audio cds have a similar protection? i haven't heard of it if thats the case..
iTheatre Movie Store
And the technology to make it come through!
This is most certainly about delivering movies/TV/broadcast to the people. It is about making the computer the central unit of your home - at last. It is how to use your computer (Apple branded of course) as the bridge between the content available on the net (music, information and entertainment - now also high quality videostreaming) and your everyday equipment; TV, Stereo, Home theatre, tablets, pods, mobile etc etc. - wireless. This is about moving the industry, as in how we distribute contents - everything interactive and for the user to decide where and when to watch.
It is the new tools to make movies and television for everyone - and distribute it. How will you make your televisionshow today?
I hope
And the technology to make it come through!
This is most certainly about delivering movies/TV/broadcast to the people. It is about making the computer the central unit of your home - at last. It is how to use your computer (Apple branded of course) as the bridge between the content available on the net (music, information and entertainment - now also high quality videostreaming) and your everyday equipment; TV, Stereo, Home theatre, tablets, pods, mobile etc etc. - wireless. This is about moving the industry, as in how we distribute contents - everything interactive and for the user to decide where and when to watch.
It is the new tools to make movies and television for everyone - and distribute it. How will you make your televisionshow today?
I hope
Nah, it is a portable video player-ipod.
It logs wirelessly into MTV and others delivering video clips at $1.29 to only an American audience, leaving us over here even more salivating
It logs wirelessly into MTV and others delivering video clips at $1.29 to only an American audience, leaving us over here even more salivating
Trimix said:
soooo isn't gonna happen..
I'd love it if it did! i'd love a portable video player... espicially from apple. But i do not think apple are gonna do it.
Zyote said:
Not yet anyway. At this point it has no purpose - everything Apple makes has some sort of purpose; to run around listening to music is one thing - who is wanting to see videos and such on the run...? Until at least the mobile nets (or genereal wifi) can offer capability to distribute good quality audio/video - like for on the move video conferencing Apple will stay away from the gadgetery.
What about the new undefined HD-DVD format? Gates have been suggesting that his video format should be included as one of the standards.
Does Apple have all the answers to edit in HD and have DVDstudio pro for HD-DVD? We may see the new HD-DVD format launched.
Does Apple have all the answers to edit in HD and have DVDstudio pro for HD-DVD? We may see the new HD-DVD format launched.
AndrewE said:
Blue-Ray DVD is next in line. HD-DVD is like the GD-ROM for the Dreamcast. It's a stop gap solution to tired us over until the next big thing.
there will be NO videoPod
the video-ipod thing is rediculous.
Here's why:
1. How do you legally get movies? iPod is risky enough for apple.
2. On what portable device (presumably more portable than a laptop) would you want to watch movies? Nobody wants to watch a movie on a screen that can fit in there pocket. Nobody wants to carry around a decent sized screen, as why not carry a laptop, or hell, just some dvd's and the world is populated with comptuers.
3. Other size- hard drive. there are three things you need to optimize, and you can never get more than two-you need a HD that isn't enormously expensive or physically large, you need a format that actually looks good, and most of all, you need to hold a large number of movies. The whole idea of a portable device is that you don't have to plan to be in some place with the right equipment and data to listen/watch to what you want, so unless you can choose whatever you fancy at the moment, why not just sit down and watch a movie? Nobody would have any interest in a 4 song ipod.
4. Portability issues with movies in general:
A) As stated, portable devices are for spontaneous use. But movies, or even TV if there is a market to bring TV into even more of human life, don't come in less than half hour size. Most people don't have random half hour, or two hour, more like, unscheduled times in their lives where they're in random places to watch a movie. and yeah, you might listen to music for two hours at a time but it is different than watching a movie because
B) You can't watch a movie while doing something else. You can't do it while jogging, working, getting from here to there by any method, having a conversation (esp. on phone) in the other ear, etc.
C) ipods are completely unobtrusive to your life, it just takes a wire going to each ear. video devices would not be.
5. Lastly, you usually only want to watch a movie once or twice. Look in itunes, and see how many times you listen to a given song. Or more than that, how many times an album or artist, because that is the packaget that you get things in and move them around, and get tired of. But, again for the spontanaity thing, spontanaity comes from lack of effort, but for a movie you would decide, I want to watch this today, at this time, put it in the device, watch it, take it off. You don't realy need to have a movie readily availble.
This is why, such a device will neveer be big, even if we have 30 Terrabyte buisness-card size hard drives, downloadable movie formats, and magical screens that fit in your pocket unless you're looking at them, all at a fraction the cost of a laptop.
I have no idea what apple will present at this event, if anything at all, but I can tell you, it's not this. My bet would be software, or MAYBE some really powerful/not to expenive for buisnesses cluster based machine and accompanying software to do highpower video work.
That would be very cool, though, esp. if they came up with an OS/applications designed to take advantage of clusters, whether for super computing, or something where multiple users can plug in, or just power-hungry tasks.
the video-ipod thing is rediculous.
Here's why:
1. How do you legally get movies? iPod is risky enough for apple.
2. On what portable device (presumably more portable than a laptop) would you want to watch movies? Nobody wants to watch a movie on a screen that can fit in there pocket. Nobody wants to carry around a decent sized screen, as why not carry a laptop, or hell, just some dvd's and the world is populated with comptuers.
3. Other size- hard drive. there are three things you need to optimize, and you can never get more than two-you need a HD that isn't enormously expensive or physically large, you need a format that actually looks good, and most of all, you need to hold a large number of movies. The whole idea of a portable device is that you don't have to plan to be in some place with the right equipment and data to listen/watch to what you want, so unless you can choose whatever you fancy at the moment, why not just sit down and watch a movie? Nobody would have any interest in a 4 song ipod.
4. Portability issues with movies in general:
A) As stated, portable devices are for spontaneous use. But movies, or even TV if there is a market to bring TV into even more of human life, don't come in less than half hour size. Most people don't have random half hour, or two hour, more like, unscheduled times in their lives where they're in random places to watch a movie. and yeah, you might listen to music for two hours at a time but it is different than watching a movie because
B) You can't watch a movie while doing something else. You can't do it while jogging, working, getting from here to there by any method, having a conversation (esp. on phone) in the other ear, etc.
C) ipods are completely unobtrusive to your life, it just takes a wire going to each ear. video devices would not be.
5. Lastly, you usually only want to watch a movie once or twice. Look in itunes, and see how many times you listen to a given song. Or more than that, how many times an album or artist, because that is the packaget that you get things in and move them around, and get tired of. But, again for the spontanaity thing, spontanaity comes from lack of effort, but for a movie you would decide, I want to watch this today, at this time, put it in the device, watch it, take it off. You don't realy need to have a movie readily availble.
This is why, such a device will neveer be big, even if we have 30 Terrabyte buisness-card size hard drives, downloadable movie formats, and magical screens that fit in your pocket unless you're looking at them, all at a fraction the cost of a laptop.
I have no idea what apple will present at this event, if anything at all, but I can tell you, it's not this. My bet would be software, or MAYBE some really powerful/not to expenive for buisnesses cluster based machine and accompanying software to do highpower video work.
That would be very cool, though, esp. if they came up with an OS/applications designed to take advantage of clusters, whether for super computing, or something where multiple users can plug in, or just power-hungry tasks.
This is very interesting thoughts... Apple - Pixar - rendering engines. Rumors that Pixar goes G5. Xserve clusters, and rumors of updated Xgrid...
might be something here...
rohanputter said:
A video store would be for South Korean and Japanese markets where bandwith is usually greater than 3MB/s, not the 768k DSL that a growing minority have in this country. imho there is simply not enough people with high-bandwith connections to have a viable market in this country.
carried away ramblings....tell me why they're completely impractical/show my idiocy
heh...I find this really funny, as I have NO idea what I'm talking about with this stuff... I'm not even sure I completely know what rendering is, I just see it refered to a lot here. The VA tech super computer and the high power needed for video stuff just made me think, hmm, maybe combine the two, on a much more modest scale, and then when you want more power, you don't buy a whole new machine, just a few more x-serves to add to the cluster....
which actually, if you want me to totally talk out of my ass, made me think as I was making 5 am insomniac quesidillas, that if it's AT ALL possible, a super cool thing would be to have a system that allowed multiple people simultaneously on the same hub style computer/cluster with each person having an experience like it was their own computer. So, for a company that would buy 200 cheap PCs for 200 people, they could buy one cluster of xServes and 200 screens. Since 90% of the time people are using less than 1/3 of their processor power, you could have half the total processor power, and share it, and everybody running word would have all that they need, and whenever someone wanted to do something that took some actual power (say, graphics people in the advertizing devision, or people screwing around on their computers at work) they would have more than enough, b/c they could use all that was left over by the low power users. And the whole thing would cost nothing compared to piles of individual boxes, because each of those need to be capable of a lot more at their maximum than they normally need to do.
Better yet, for buisnesses, would be that instead of having computers get outdated, and buying a whole new batch with twice the power at the same price, you could keep the power you already have, and then just add the same ammount as you have, at half the price you paid for it. So you end up buying half as much to update. Or, you do it continuously, and you never need to pay the premiums for computers that won't get outdated or have to deal with underpowered computers.
And then, who knows how software liscences would work, etc...
but, this is to obvious, so there must be a reason it isn't the case. And it would invite far too much monitering of people's computer usage. But still, it would be insanely cool if companies didn't have computers but just a few racks full of xserves in some room and a bunch of cables going to moniters. And wireless mice and keyboards. And one computer to hire nerds to keep running in it's prime.
OK, I've spent way too much time on this.
Sorry to all for getting SO off the topic of the thread. I've been known to scoff at people going off about their wild ideas of future apple innovations, so...
mine are just cooler.
heh. No. Sorry for those that actually read this far.
eric
iMan said:
heh...I find this really funny, as I have NO idea what I'm talking about with this stuff... I'm not even sure I completely know what rendering is, I just see it refered to a lot here. The VA tech super computer and the high power needed for video stuff just made me think, hmm, maybe combine the two, on a much more modest scale, and then when you want more power, you don't buy a whole new machine, just a few more x-serves to add to the cluster....
which actually, if you want me to totally talk out of my ass, made me think as I was making 5 am insomniac quesidillas, that if it's AT ALL possible, a super cool thing would be to have a system that allowed multiple people simultaneously on the same hub style computer/cluster with each person having an experience like it was their own computer. So, for a company that would buy 200 cheap PCs for 200 people, they could buy one cluster of xServes and 200 screens. Since 90% of the time people are using less than 1/3 of their processor power, you could have half the total processor power, and share it, and everybody running word would have all that they need, and whenever someone wanted to do something that took some actual power (say, graphics people in the advertizing devision, or people screwing around on their computers at work) they would have more than enough, b/c they could use all that was left over by the low power users. And the whole thing would cost nothing compared to piles of individual boxes, because each of those need to be capable of a lot more at their maximum than they normally need to do.
Better yet, for buisnesses, would be that instead of having computers get outdated, and buying a whole new batch with twice the power at the same price, you could keep the power you already have, and then just add the same ammount as you have, at half the price you paid for it. So you end up buying half as much to update. Or, you do it continuously, and you never need to pay the premiums for computers that won't get outdated or have to deal with underpowered computers.
And then, who knows how software liscences would work, etc...
but, this is to obvious, so there must be a reason it isn't the case. And it would invite far too much monitering of people's computer usage. But still, it would be insanely cool if companies didn't have computers but just a few racks full of xserves in some room and a bunch of cables going to moniters. And wireless mice and keyboards. And one computer to hire nerds to keep running in it's prime.
OK, I've spent way too much time on this.
Sorry to all for getting SO off the topic of the thread. I've been known to scoff at people going off about their wild ideas of future apple innovations, so...
mine are just cooler.
heh. No. Sorry for those that actually read this far.
eric
Maybe it would be as good as the monitor you plug it into?Wonder Boy said:hahaha say what? what resolution would this video ipod without a screen have?