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Apple's biggest week of the year has arrived, and all eyes are on Cupertino. With the iPhone 17 expected to headline Apple's "Awe dropping" event on September 9 at 10:00 a.m. Pacific Time, the rumor mill has been running at full speed, pointing to the most ambitious shake-up of the lineup in recent years.

apple-event-september-2025-interactive-logo.jpg

From an all-new ultra-thin "Air" model to camera and display upgrades across the board, this cheat sheet collects everything you need to know about Apple's next-generation iPhones – broken down by model for quick reference.
iPhone 17 Rumors by Model

iPhone 17 (regular model)

  • Larger 6.3-inch display size, up from 6.1 inches on the iPhone 16.
  • 120Hz ProMotion display with always-on capability.
  • 24MP front-facing camera with improved six-element lens.
  • New A19 processor
  • Qi2 25W Wireless MagSafe Charging
  • New colors: black, white, steel gray, light blue, green, and purple.

iPhone 17 Air

  • Ultra-thin design (5.5 mm) with a 6.6-inch ProMotion display.
  • Lightweight titanium-aluminum frame (145 grams).
  • Runway-style rear camera bar with single 48MP lens.
  • A19 chip and Apple C1 modem.
  • 12GB RAM.
  • 3,000 mAh battery capacity.
  • Action Button and Camera Control button.
  • 24MP front-facing camera.
  • Qi2 25W Wireless MagSafe Charging
  • Exclusive colors: black, white, light gold, and light blue.

iPhone 17 Pro / Pro Max

  • Redesigned rear with horizontal camera bar and half-aluminum/half-glass back.
  • New display with increased maximum brightness.
  • Apple-designed Wi-Fi 7 chip for faster connectivity.
  • 48MP telephoto lens with 8× optical zoom capability.
  • 8K video recording feature.
  • 12GB of RAM.
  • Larger battery in Pro Max (5,088 mAh) with slightly thicker design.
  • Base storage starting at 256GB.
  • Qi2 25W Wireless MagSafe Charging
  • Two new colors: Dark Blue and Orange, plus standard Pro finishes.

iPhone 17 Pricing Expectations

Apple will maintain its entry-level pricing for the standard iPhone 17 this year, but the iPhone 17 Pro and iPhone 17 Pro Max are set to get price hikes, albeit with a minimum storage boost for the iPhone 17 Pro model, according to TrendForce.

iPhone-17-Pro-Iridescent-Feature-2.jpg

The market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity. The full iPhone 17 lineup pricing could break down like so:
Model128GB256GB512GB1TB
iPhone 17$799$899$1,099
iPhone 17 Air$1,099$1,299$1,499
iPhone 17 Pro$1,199$1,399$1,599
iPhone 17 Pro Max$1,299$1,499$1,699
J.P. Morgan has also offered price estimates for the iPhone 17 series that put the iPhone 17 Pro starting price at $1,099, or $100 lower than TrendForce's prediction.

When Can I Pre-order iPhone 17?

If Apple follows the traditional pattern, iPhone 17 pre-orders will begin later in Apple's event week on Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time.

When Does iPhone 17 Launch?

iPhone 17 models will likely reach pre-order customers the following Friday, September 19, which is when retail stores will also stock the new devices.
MacRumors Coverage

Both the MacRumors site and our X (Twitter) account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

Article Link: Apple Event Week: iPhone 17 Cheat Sheet
 
Please lord let the base model be 120hz so I can downgrade from the ugly pro model. Pro model looks OK in it's current form but if the new design is true it's simply too ugly to buy. Base model has best camera placement and best colours, only thing been holding me back is the lame 60hz screen.
 
Please lord let the base model be 120hz so I can downgrade from the ugly pro model. Pro model looks OK in it's current form but if the new design is true it's simply too ugly to buy. Base model has best camera placement and best colours, only thing been holding me back is the lame 60hz screen.

The Pro really is ugly and has been since the 11, but it looks like it will get worse. I think the 16e is the best looking model, at the moment.
 


Apple's biggest week of the year has arrived, and all eyes are on Cupertino. With the iPhone 17 expected to headline Apple's "Awe dropping" event on September 9 at 10:00 a.m. Pacific Time, the rumor mill has been running at full speed, pointing to the most ambitious shake-up of the lineup in recent years.

apple-event-september-2025-interactive-logo.jpg

From an all-new ultra-thin "Air" model to camera and display upgrades across the board, this cheat sheet collects everything you need to know about Apple's next-generation iPhones – broken down by model for quick reference.
iPhone 17 Rumors by Model

iPhone 17 (regular model)


  • Larger 6.3-inch display size, up from 6.1 inches on the iPhone 16.
  • 120Hz ProMotion display with always-on capability.
  • 24MP front-facing camera with improved six-element lens.
  • New A19 processor
  • Qi2 25W Wireless MagSafe Charging
  • New colors: black, white, steel gray, light blue, green, and purple.

iPhone 17 Air

  • Ultra-thin design (5.5 mm) with a 6.6-inch ProMotion display.
  • Lightweight titanium-aluminum frame (145 grams).
  • Runway-style rear camera bar with single 48MP lens.
  • A19 chip and Apple C1 modem.
  • 12GB RAM.
  • 3,000 mAh battery capacity.
  • Action Button and Camera Control button.
  • 24MP front-facing camera.
  • Qi2 25W Wireless MagSafe Charging
  • Exclusive colors: black, white, light gold, and light blue.

iPhone 17 Pro / Pro Max

  • Redesigned rear with horizontal camera bar and half-aluminum/half-glass back.
  • New display with increased maximum brightness.
  • Apple-designed Wi-Fi 7 chip for faster connectivity.
  • 48MP telephoto lens with 8× optical zoom capability.
  • 8K video recording feature.
  • 12GB of RAM.
  • Larger battery in Pro Max (5,088 mAh) with slightly thicker design.
  • Base storage starting at 256GB.
  • Qi2 25W Wireless MagSafe Charging
  • Two new colors: Dark Blue and Orange, plus standard Pro finishes.

iPhone 17 Pricing Expectations

Apple will maintain its entry-level pricing for the standard iPhone 17 this year, but the iPhone 17 Pro and iPhone 17 Pro Max are set to get price hikes, albeit with a minimum storage boost for the iPhone 17 Pro model, according to TrendForce.

iPhone-17-Pro-Iridescent-Feature-2.jpg

The market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity. The full iPhone 17 lineup pricing could break down like so:
Model128GB256GB512GB1TB
iPhone 17$799$899$1,099
iPhone 17 Air$1,099$1,299$1,499
iPhone 17 Pro$1,199$1,399$1,599
iPhone 17 Pro Max$1,299$1,499$1,699
J.P. Morgan has also offered price estimates for the iPhone 17 series that put the iPhone 17 Pro starting price at $1,099, or $100 lower than TrendForce's prediction.

When Can I Pre-order iPhone 17?

If Apple follows the traditional pattern, iPhone 17 pre-orders will begin later in Apple's event week on Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time.

When Does iPhone 17 Launch?

iPhone 17 models will likely reach pre-order customers the following Friday, September 19, which is when retail stores will also stock the new devices.
MacRumors Coverage

Both the MacRumors site and our X (Twitter) account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

Article Link: Apple Event Week: iPhone 17 Cheat Sheet
Don’t forget that earlier in the morning tomorrow the website will go down until after the announcement
 
I don't think people will like that price jump for the pro model, especially since last year was $999 and this year it $1199. If that happens, I won't be getting the 17 Pro. I usually get a new iPhone every year since the iPhone 11 was released, but with that price increase, I might keep my 16 Pro another year or two.
 
I don't think people will like that price jump for the pro model, especially since last year was $999 and this year it $1199. If that happens, I won't be getting the 17 Pro. I usually get a new iPhone every year since the iPhone 11 was released, but with that price increase, I might keep my 16 Pro another year or two.

Wonder how much of that potential price increase is due to tariffs and if countries without those tariffs won't see the price hike.
 
Last edited:
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Reactions: Moi Ici and Mike82
Pricing is out of hand for what you are getting...
Looks like I'll be keeping my 16 Pro's this year.
I'm not a fan of the new design for the Pro phones.
I've been extremely more productive on my Mac desktops and laptops, the allure of the new shiny iPhone has ended for me. Took a while, but it has ended, lol.
 
I wish apple events would come with a program or schedule that clearly marked when it was safe to go and have a slash/dump. These days I guess that would cover 90% of the event, but it would still be the polite thing to do.
 
  • Like
Reactions: Peepeenuts


Apple's biggest week of the year has arrived, and all eyes are on Cupertino. With the iPhone 17 expected to headline Apple's "Awe dropping" event on September 9 at 10:00 a.m. Pacific Time, the rumor mill has been running at full speed, pointing to the most ambitious shake-up of the lineup in recent years.

apple-event-september-2025-interactive-logo.jpg

From an all-new ultra-thin "Air" model to camera and display upgrades across the board, this cheat sheet collects everything you need to know about Apple's next-generation iPhones – broken down by model for quick reference.
iPhone 17 Rumors by Model

iPhone 17 (regular model)


  • Larger 6.3-inch display size, up from 6.1 inches on the iPhone 16.
  • 120Hz ProMotion display with always-on capability.
  • 24MP front-facing camera with improved six-element lens.
  • New A19 processor
  • Qi2 25W Wireless MagSafe Charging
  • New colors: black, white, steel gray, light blue, green, and purple.

iPhone 17 Air

  • Ultra-thin design (5.5 mm) with a 6.6-inch ProMotion display.
  • Lightweight titanium-aluminum frame (145 grams).
  • Runway-style rear camera bar with single 48MP lens.
  • A19 chip and Apple C1 modem.
  • 12GB RAM.
  • 3,000 mAh battery capacity.
  • Action Button and Camera Control button.
  • 24MP front-facing camera.
  • Qi2 25W Wireless MagSafe Charging
  • Exclusive colors: black, white, light gold, and light blue.

iPhone 17 Pro / Pro Max

  • Redesigned rear with horizontal camera bar and half-aluminum/half-glass back.
  • New display with increased maximum brightness.
  • Apple-designed Wi-Fi 7 chip for faster connectivity.
  • 48MP telephoto lens with 8× optical zoom capability.
  • 8K video recording feature.
  • 12GB of RAM.
  • Larger battery in Pro Max (5,088 mAh) with slightly thicker design.
  • Base storage starting at 256GB.
  • Qi2 25W Wireless MagSafe Charging
  • Two new colors: Dark Blue and Orange, plus standard Pro finishes.

iPhone 17 Pricing Expectations

Apple will maintain its entry-level pricing for the standard iPhone 17 this year, but the iPhone 17 Pro and iPhone 17 Pro Max are set to get price hikes, albeit with a minimum storage boost for the iPhone 17 Pro model, according to TrendForce.

iPhone-17-Pro-Iridescent-Feature-2.jpg

The market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity. The full iPhone 17 lineup pricing could break down like so:
Model128GB256GB512GB1TB
iPhone 17$799$899$1,099
iPhone 17 Air$1,099$1,299$1,499
iPhone 17 Pro$1,199$1,399$1,599
iPhone 17 Pro Max$1,299$1,499$1,699
J.P. Morgan has also offered price estimates for the iPhone 17 series that put the iPhone 17 Pro starting price at $1,099, or $100 lower than TrendForce's prediction.

When Can I Pre-order iPhone 17?

If Apple follows the traditional pattern, iPhone 17 pre-orders will begin later in Apple's event week on Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time.

When Does iPhone 17 Launch?

iPhone 17 models will likely reach pre-order customers the following Friday, September 19, which is when retail stores will also stock the new devices.
MacRumors Coverage

Both the MacRumors site and our X (Twitter) account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

Article Link: Apple Event Week: iPhone 17 Cheat Sheet
Remember when we thought $499 with 2-Year contract on AT&T was a ridiculous price for an iPhone? This is just insanity!! In no world should an iPhone cost as much or more than a MacBook Air (no, Apple this isn't a challenge to raise prices on the Macs). I guess it will be an iPhone 17, I would just do the iPhone 16e if it had magsafe. I only buy a new phone every 3-5 years, unfortunately its time...
 
Remember when we thought $499 with 2-Year contract on AT&T was a ridiculous price for an iPhone? This is just insanity!! In no world should an iPhone cost as much or more than a MacBook Air (no, Apple this isn't a challenge to raise prices on the Macs). I guess it will be an iPhone 17, I would just do the iPhone 16e if it had magsafe. I only buy a new phone every 3-5 years, unfortunately its time...
I literally just bought two brand new Mac mini M4s for like $1k lol. The pricing is ridiculous.
 
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Reactions: dustin_
Wonder how much of that potential price increase is due to tariffs and if countries without those tariffs won't see the price hike.
Smartphones are currently exempted from tariffs in the US. Of course, this might change in the future.
 
I hope the price rumors are wrong and the Air won't be priced that high. If so, I'm going to go with the base 17. Pros are not worth it to me, and I like the bigger screen, but not enough to cough up that much money for it.
 
this might be the first iPhone release that im seeing more detractors than people excited.
It's been a long time coming. I have the same feeling. It's just we've finally reached that peak, even though it started a good few years ago with unchanged designs. The boredom has arrived! I've had every single iPhone since the 4gb original and I'm not interested in these releases.
 
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