The sale of stock by Apple execs is beginning to arouse interest. Keep in mind the article's point that what was sold was stock options. These tend to be far less actively traded and come with numerous restrictions.
http://sfgate.com/cgi-bin/article.cgi?f=/news/a/2002/06/28/financial1430EDT0178.DTL
http://sfgate.com/cgi-bin/article.cgi?f=/news/a/2002/06/28/financial1430EDT0178.DTL