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I like the idea but I'm having a hard time decoupling it from wishful thinking. Seeing is believing, and for all of Tim's enthusiasm we haven't seen all that much other than the Lidar component which (I assume) is used primarily for night time portraits.

Why in the world would Apple provide *any* insight and information about a key and potentially revolutionary product under development that competitors would dearly love to have before Apple's release. That wouldn't be very smart.

Did Apple reveal information about iPod, iPhone, and iPad before release? Other than Steve Jobs saying “We have no plans to make a tablet,” and other statements to throw competitors off.
 
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That really is the worst promo photo I've seen out of Apple in awhile. His arms look like sticks the way he's holding them behind his body, and his nose looks like it just finished bleeding a couple minutes before the shot was taken.
If this was what they picked to publish, I can't imagine how unphotogenic he must be.
 
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I like the idea but I'm having a hard time decoupling it from wishful thinking. Seeing is believing, and for all of Tim's enthusiasm we haven't seen all that much other than the Lidar component which (I assume) is used primarily for night time portraits.
Heard...
It does seem wild.
However, I base this vision of Apple’s future on the fact that they snatched up NextVR, who didn’t really have any tech patents that I’m aware of- but, they had already established agreements with NBA & the like for the exact type of VR experience I am describing.
It seemed cool- but too niche... just like it took a company with as big a following as Apple to make a market for tablets & smart watches; I think perhaps only they could take a cool & a bit wild concept like this & actually deliver.
 
Why in the world would Apple provide *any* insight and information about a key and potentially revolutionary product under development that competitors would dearly love to have before Apple's release. That wouldn't be very smart.

Did Apple reveal information about iPod, iPhone, and iPad before release? Other than Steve Jobs saying “We have no plans to make a tablet,” and other statements to throw competitors off.
One thing about successful innovation is the right time to market. I know that Apple is no trailblazer (like, the iPod wasn't the first MP3 player to exist nor the iPad the first tablet) and takes the time to "get it right", but in this case it feels like the time came and went. You and I e.g. have literally been having this conversation about AR for years. I just hope it doesn't become another AirPower or HomePod.
 
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The last time the VP in charge of hardware “semi-retired” to work on “other projects”, we got the Apple Watch. Apple Glasses are going to be the next major disruption.

Steve Jobs had spoken about his regret of how the iPhone and smartphones in general have taken over people’s lives and detached them from their surroundings. Tim Cook appears to share those feelings. Apple seems to have since adopted a roadmap that reintegrates people into being present.

Screen Time and Apple Watch as a glanceable device that you can’t get lost into are the result of that shift. Overlaying information on the real world is the clear next step. This is why AR is so important to Tim Cook and why he often talks about it as important to the company.

I can envision the next big leap for the internet being overlaying it on the real world rather than having it contained in a glass box you carry in your pocket.
Uhmmm I not sure about fixing overconsumption of information by overlaying more information on top of general surroundings. Turning off all these gadgets would make more sense. It sounds like trying to solve a problem by creating more problems. Lol.
 
I used to develop VR in the 90s and there's a good reason why we abandoned it. People don't like to wear helmets unless they're on a bicycle.

Outside of amusement parks and Wii-inspired gaming setups, it's just not a thing that appeals to normal people. Now mind you, Nintendo sold 100 million Wii consoles so maybe it's a market worth chasing but we'll see I guess.

In the meantime, I'm still waiting for my Apple television.
 
The last time the VP in charge of hardware “semi-retired” to work on “other projects”, we got the Apple Watch. Apple Glasses are going to be the next major disruption.

Steve Jobs had spoken about his regret of how the iPhone and smartphones in general have taken over people’s lives and detached them from their surroundings. Tim Cook appears to share those feelings. Apple seems to have since adopted a roadmap that reintegrates people into being present.

Screen Time and Apple Watch as a glanceable device that you can’t get lost into are the result of that shift. Overlaying information on the real world is the clear next step. This is why AR is so important to Tim Cook and why he often talks about it as important to the company.

I can envision the next big leap for the internet being overlaying it on the real world rather than having it contained in a glass box you carry in your pocket.

Are you sure 🤣
 
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Although the benefits of having an Apple Watch-like device were quite obvious before the watch was first released (e.g. check notifications at a glance, receive calls, check your heart rate, stopwatch, listen to music without a big phone in your pocket, etc), I cant really see any benefits of a VR headset except for gaming and watching 3D porn. Apple is not famous with gaming nor with distributing pornography, so really cant see how Apple will position such product for a larger audience. I suspect it will be quite limited to specific professional cases, but won't be a casual product for the masses.
 
Although the benefits of having an Apple Watch-like device were quite obvious before the watch was first released (e.g. check notifications at a glance, receive calls, check your heart rate, stopwatch, listen to music without a big phone in your pocket, etc), I cant really see any benefits of a VR headset except for gaming and watching 3D porn. Apple is not famous with gaming nor with distributing pornography, so really cant see how Apple will position such product for a larger audience. I suspect it will be quite limited to specific professional cases, but won't be a casual product for the masses.

You’re trying to think of a future product in the context of the internet of today.

That’s like trying to imagine Uber before the invention of the smart phone and apps. “You mean, I have to call someone from a list of people who want to give me rides with their personal car, and they’ll come to me after I’ve given them my address and then they’ll take me to where I need to go, and then I have to pay them. Do they give me change? What do you mean “rate them”? Do I call someone to tell them how my ride went?”

Applications that we haven’t even thought of today will be invented once there’s lightweight AR glasses that have become ubiquitous. Overlaying information on the real world has the incredible potential of merging the internet with real life.

Where you needed to go to a browser to “use” the internet before, apps evolved to serve you data in niche ways. Where you use apps confined to a glass slab you carry with you, you’ll have useful information served to you, in context, overlaid on the world in your view.
 
It seems like the drive behind the renewal of Mac efforts started happening after John Ternus started making public appearances, introducing the iMac Pro and I think the 2018 Mac mini.

I’m inclined to think Ricco didn’t do such a great job at even just keeping the Macs up to date and exciting.

The stuff going on now is great.
 
You’re trying to think of a future product in the context of the internet of today.

That’s like trying to imagine Uber before the invention of the smart phone and apps. “You mean, I have to call someone from a list of people who want to give me rides with their personal car, and they’ll come to me after I’ve given them my address and then they’ll take me to where I need to go, and then I have to pay them. Do they give me change? What do you mean “rate them”? Do I call someone to tell them how my ride went?”

Applications that we haven’t even thought of today will be invented once there’s lightweight AR glasses that have become ubiquitous. Overlaying information on the real world has the incredible potential of merging the internet with real life.

Where you needed to go to a browser to “use” the internet before, apps evolved to serve you data in niche ways. Where you use apps confined to a glass slab you carry with you, you’ll have useful information served to you, in context, overlaid on the world in your view.
Agree with you partially. Ofc there may be tons of use cases we cant really predict initially, and once the technology is there, we start finding different ways to apply this new technology. BUT! VR/AR arent a new thing. We have seen Google Glasses and how the project was virtually dumped because the technology generated more problems than solutions. Even if Apple has the best interface possible, the best hologram display technology, a battery life out of this world, and performance beyond anything else on the market, glasses are something you put on your face in front of you eyes. It is not a watch you can hide under you sleeve or a phone you can put in your pocket.

Can Apple put the iPhone functionality into a slim-framed glasses with invisible screen that you can control with gestures in the air? I think we are still a few years away of having any such technology.
 
Agree with you partially. Ofc there may be tons of use cases we cant really predict initially, and once the technology is there, we start finding different ways to apply this new technology. BUT! VR/AR arent a new thing. We have seen Google Glasses and how the project was virtually dumped because the technology generated more problems than solutions. Even if Apple has the best interface possible, the best hologram display technology, a battery life out of this world, and performance beyond anything else on the market, glasses are something you put on your face in front of you eyes. It is not a watch you can hide under you sleeve or a phone you can put in your pocket.

Can Apple put the iPhone functionality into a slim-framed glasses with invisible screen that you can control with gestures in the air? I think we are still a few years away of having any such technology.

Saying VR/AR isn’t new is like saying the iPhone wasn’t something new. There were many failed attempts at making a smartphone but Apple succeeded in making it ubiquitous because it took the correct approach.

Google Glass failed because Google failed to realize a) the privacy implications b) the fact that smart glasses should be regarded as a fashion accessory first, not a piece of tech that you wear on your face and c) that it wasn’t all that useful because it was just a little screen in your peripheral vision.

Apple understands privacy. Apple Glasses won’t have a camera. They’ve shown that much with their aggressive integration of LiDar into their product line. LiDar provides the necessary data to map the real world without the need for a camera.

Apple understood the fashion point when they created the Apple Watch. It’s not a smartphone that you wear on your wrist. It’s a beautiful fashion accessory that brings technology to your wrist without looking like tech. Apple Glasses will not look like a piece of tech, they’ll be lustworthy accessories that you will want to wear on your face like you want to wear a cool pair of sunglasses.

And finally, Apple has shown that they understand how AR can be useful by overlaying information on the real world, not just putting a screen on your face.

VR is only a stepping stone towards building out the feature set for AR glasses so that they’re useful when they come out. Like LiDar, Apple has been building the necessary tech for their glasses into other products and now they need the apps. A VR headset will get the developmental ball rolling.

The fact that they’ve spent years in advance building on the idea of AR as a side project on iPhone andiPad before launching a product shows that they know they have one shot at this.
 
Baby steps, brother.... baby steps!

When you & I can go to a custom theater in a few years- with a dope sound system, strap on an Apple VR headset, and watch and hear an amazing concert, shot in 8k, and have it be indistinguishable from being there live.... it’ll be worth it! Can you imagine? It’s a democratization of experiences. Maybe I can’t spend $5k on flying to Paris for a one-time reunion concert of a supergroup... but $50 for VR, I could swing!
How about those $20k Super Bowl tix?
$100 a pop for VR 50 yard line in 8k sounds fair! How about visiting the Louvre... with nobody else there, & getting as close as you want to all the art? $50-100 sounds fair as well.

There are AMPLE opportunities for this market.
Nuh-uh, I’ve seen Total Recall, I very much prefer my experiences to be in the real world thank you very much!
 
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