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Apple Executive Hints at Apple Silicon Mac Pro and Ongoing Focus on Apple Watch Battery Life

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Apple Vice President of Worldwide Product Marketing Bob Borchers has alluded to the upcoming Apple silicon Mac Pro and the company's focus on the Apple Watch's battery life in a new interview with India Today.

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When asked if Apple still intends to pursue its announced plan to transition all Macs to Apple silicon, Borchers reaffirmed Apple's "clear goal to transition fully" to its own chips, seemingly hinting that the Apple silicon Mac Pro is still in the pipeline.
We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do.
Click to expand...

Amid discussion about how Apple motivated the wider computing industry to refocus on efficiency over performance, Borchers seemed to concede that the Apple Watch is a device that would benefit greatly from better battery life. He added that the issue of the Apple Watch's battery life is an area of ongoing attention at Apple. One of several answers to address the problem, Borchers believes, is fast charging. Apple apparently continues to explore how it can balance features, such as real-time health and fitness tracking, and battery life on the device.

Borchers also discussed Apple's rationale behind offering both the high-end Mac mini and the Mac Studio, explaining that one delivers a small form factor, while the other offers the flexibility of additional connectivity.

Article Link: Apple Executive Hints at Apple Silicon Mac Pro and Ongoing Focus on Apple Watch Battery Life
 
Article Link
https://www.macrumors.com/2023/03/01/executive-hints-at-mac-pro-and-watch-battery/
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It has been frustrating the lack of battery improvement on the Apple Watch. Sure the Ultra is better, but it is also gigantic. Long story short, I want to get my elderly mother an Apple Watch to help monitor her health, give her a way to quickly respond to our texts etc. However the battery life in even the best case would be her having to charge every other day. I've thought about maybe getting two watches that should could at least quickly swap out instead of going times waiting to charge and/or just forgetting to put it back on. But of course that is at a cost. She is a small women, so something as big/gaudy as the Ultra isn't viable either.
 
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saulinpa said:
Decades ago other watch companies solved the problem by using self winding. I wonder if Apple is looking at that technology? It would also be good for the phones.
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The power output to size ratio might be an issue with this. You either have a bigger battery or a smaller battery with kinetic charging that could yield less power unless you’re moving 24/7
 
Based on the quote, it sounds more like the executive skirted the question about the Mac Pro and didn't say anything about it. Apple could just as easily realize their "full transition" goal by simply discontinuing the Mac Pro and declaring the Mac Studio as the new "high-end pro workstation."
 
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Ask about Apple Pay. Fitness plus. Apple News. Better language support (just Indian English would do. At least offline Siri). Lack of HomeKit accessories in the country. High price of products. Poor reception to Apple Maps feedback.... the list goes on..
 
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It be nice to have better battery life in the Watch but the last thing I want to get there is to make it larger. A huge lug on my wrist would be awful for tracking sleep. People already have the Ultra as a thicker watch option.

I actually find the fast charging on the Series 7 quite convenient. Speeding that up to where it only takes 15 min to get a full charge would alleviate in any battery life concerns.
 
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My S7 gets two full days of workout tracking and running around with the always-on display off (I don't really like having my wrist lit up so it's an easy trade for me.) The Ultra's battery life is interesting, but I'm not willing to strap something that large to my wrist (I'd prefer a slightly smaller case size than the 41mm already.)

I think the problem Apple has is better battery life is great, but for a watch better battery life needs to be in the realm of "I can leave it off the charger for days without thinking about it" or "oops, forgot my charger for this weekend trip, but I'll be fine"-type freedom, and at the same time they want to pack it with more capabilities and features, which is in opposition to that. (It's also probably the only Apple product that could do to be a little thinner.) I think realistically it's going to remain a "probably should charge it every day" device for the foreseeable future.
 
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I don't quite get the fuss about Watch battery life. Could it be better? Of course. Is it a showstopper? Not in the slightest. I did 50k hikes with it. With always on at the time. I don't understand why it's an "issue" to charge a watch daily, while it's okay to charge a phone daily. Especially with newer models that can charge to full in like an hour or so, so you won't even miss your standing goals or anything.
 
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We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do.
Click to expand...

I don't plan to put words into their mouths, just to illustrate why this is not all that clear of a statement for Mac Pro:
  • So, they don't believe they can AS can power and transform experiences beyond Mac Studio? E.g. they have nothing in store for Mac Pro?
  • Well, one way to make the whole product line AS is to cut out Mac Pro. Simple, done!
 
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When asked if Apple still intends to pursue its announced plan to transition all Macs to Apple silicon, Borchers reaffirmed Apple's "clear goal to transition fully" to its own chips, seemingly hinting that the Apple silicon Mac Pro is still in the pipeline.

We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do.
Click to expand...
Click to expand...
:confused: How does that statement hint that an Apple silicon Mac Pro is still in the pipeline when he said "from the MacBook Air to all the way up to the Mac Studio?"

If an Apple silicon Mac Pro was still in the pipeline, he would have said "from the MacBook Air to all the way up to the Mac Pro"

I mean, Apple can make their entire product line run on Apple silicon by discontinuing the Mac Pro.
 
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Reactions: amartinez1660, zecanard, gusmula and 16 others
Really glad they are looking into improving battery life on the Watch.

I personally also wouldn't mind losing some "silly" features like hand-washing reminders or noise levels for that.
 
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Reactions: zecanard
jakey rolling said:
Based on the quote, it sounds more like the executive skirted the question about the Mac Pro and didn't say anything about it. Apple could just as easily realize their "full transition" goal by simply discontinuing the Mac Pro and declaring the Mac Studio as the new "high-end pro workstation."
Click to expand...

Yeah, I was a bit bemused by MR's take on this interview. Borchers never says the words "Mac Pro" and never even alludes to it.
 
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Reactions: zecanard, gusmula, dysamoria and 11 others
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