If you look closely, the watch hands are always drawn exactly the same way, despite the fact that they show up in different colors. We think we struck a really good balance.
If I look closely (or not so closely), what I consistently notice is that the hands are always drawn
OVER EVERYTHING ELSE displayed within the watch dial. Apple is too slavishly copying limits imposed by physical hands on a watch. For many faces, if there are complications in the dial, as opposed to in the corners, there's no good reason why the hands can't move
behind the complications, so the information is always visible.
As it is now, want to know what the date is? Oh, sorry, it's 15 minutes past the hour, you can't see it now -
try back in five minutes (which is utterly ridiculous). On a physical/mechanical analog watch, this is an unfortunate consequence of limits in the mechanism, that the hands necessarily travel above the complications - on a virtual watch face that's entirely comprised of pixels, this limit is positively maddening. Why, Apple, why? It's like if someone designed a car and slavishly imposed all the limits that were inherent in horse-drawn carriages, saying at every step of the process, "well, you have to do it
this way, because that's how it works on horse-drawn carriages".
There are so many possibilities for new ways of showing time that Apple hasn't explored - hasn't even touched. The Solar Dial is one tiny step in that direction, but it's awfully busy, and kind of fails at the "instantly get a feeling for what time it is" test.
If they ever do release a WatchFaceKit API, I'll write my own Watch faces (not to sell, just to use), and I'll be a lot happier with the Apple Watch. I like it now, but I'd
love it if I could control the whole display (and no, not with an app or complication, I need something that updates as often as Apple's watch faces).
The watch faces themselves, they provide a canvas for third parties for sure, and a template that they can [use to] create multiple complications and turn a watch face into their watch face, and that becomes the interface in some ways for their application.
This sounds so much like, "you don't (real) need apps, we're supporting 'web apps', that developers can write to use with the iPhone" - back when Apple was caught kind of flat-footed by the need for an App Store - I guess they figured everyone would be completely satisfied with just the built-in apps. They tried to put a brave face on it, or they genuinely believed that their built-in apps were all that anyone would want. It seems now that they genuinely believe that their built-in watch faces are all that anyone could want - or that they are better arbiters of style and usefulness than anyone else. Sigh.