Apple Expands Personal Pickup to Six More European Countries


macrumors bot
Original poster
Apr 12, 2001

Apple today expanded its Personal Pickup in-store pickup service to France, Germany, Italy, Netherlands, Spain and Sweden. The launch of Personal Pickup in Germany was first noted by Macerkopf, and MacRumors subsequently confirmed the wider European expansion of the service.

Personal Pickup allows customers to place an order on the Apple Online Store or Apple Store app and pick it up at a nearby Apple Retail Store, generally within an hour. The service is offered for several Apple products, including Macs, iPhones, iPads, Apple TVs and the Apple Watch.

Apple notifies customers via email or text message when an order is available for in-store pickup with a valid photo ID.

Personal Pickup launched in the U.S. in 2011, but was unavailable elsewhere until last month. The service first expanded to Australia and Canada on November 17 before going live in the United Kingdom three days later.

Personal Pickup has yet to launch in other countries and regions with an Apple retail store presence, including Belgium, Brazil, China, Hong Kong, Japan, Switzerland, Turkey and the United Arab Emirates.

MacRumors broke the news in early November that Apple was planning an international expansion of Personal Pickup in Australia, France, United Kingdom and other countries, and the service is now live in all of those countries.

(Thanks, Andre!)

Article Link: Apple Expands Personal Pickup to Six More European Countries


macrumors 68020
Apr 21, 2007
Still waiting for the Apple Upgrade Program launching later this year...


macrumors member
May 10, 2013
Pretty useless for the majority of Germans since there are only about 10 cities, where we actually have an Apple Store. And every in-stock Apple product is at your door within 24 hours if you place your order before noon.
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Reactions: Kiro


macrumors newbie
Oct 16, 2007
Apple is currently telling employees they're going to be changing the name to 'Apple Store Pickup' over the coming weeks. I understand the change, but I like Personal Pickup better.


macrumors 68030
Jul 16, 2014
Good news, I'll chose this option to buy refurbished products and have them delivered to the nearest Apple Store. Of course I'll have to wait for the delivery but I won't have the hassle to deal with couriers :)


macrumors 6502
Jun 3, 2010
England, UK
What's the point in this service, just walk in and buy it!
Most of the time, the Apple store near me is so packed on the days I have available to buy something, it's a chore to have to go in and grab someone to actually serve me, and on top of that they offer you everything under the sun as extras - I've been waiting for the pick up service in the UK for years.

I dislike the buying experience in the apple shops, it's fine when it's quiet but on a weekend it's awful


Dec 8, 2009
Yeah, really useful, if you happen to live near one of the 3 Dutch Apple stores. But they're all focussed on one part of the country and the rest can f off.
Wow mate, your country is quite small. That shouldn't be a big problem ....
I'm actually happy about this service here in Italy.


macrumors 6502a
Apr 8, 2009
Great, more employees who will stand around and not check me the **** out because it's "not [my] role, let me find you a specialist."


macrumors newbie
May 1, 2015
She's smiling, ffs And I'm sure every one of this board is the prettiest human being ever.
Yeah this is needless criticism. The woman in the photo is actually a friend of mine who worked as an Apple employee for a brief time, ended up getting photographed for the campaigns in the actual Apple Store where she worked, and has left the company. She is self employed and does a lot of volunteer work with handicapped children and adults.
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macrumors newbie
May 1, 2015
Every time MacRumors uses this photo, I think "Hey! All right!" then I read the comments.
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macrumors 6502a
Apr 30, 2015
Maastricht, The Netherlands
Wow mate, your country is quite small. That shouldn't be a big problem ....
I'm actually happy about this service here in Italy.
Sure, I want to drive over 3 hours in Dutch traffic or pay for an expensive train ticket. Apple should just spread their Apple Stores more, it just doesn't make sense to clutter them together like they do here.