Apple Expands Personal Pickup to Six More European Countries

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 1, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today expanded its Personal Pickup in-store pickup service to France, Germany, Italy, Netherlands, Spain and Sweden. The launch of Personal Pickup in Germany was first noted by Macerkopf, and MacRumors subsequently confirmed the wider European expansion of the service.

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    Personal Pickup allows customers to place an order on the Apple Online Store or Apple Store app and pick it up at a nearby Apple Retail Store, generally within an hour. The service is offered for several Apple products, including Macs, iPhones, iPads, Apple TVs and the Apple Watch.

    Apple notifies customers via email or text message when an order is available for in-store pickup with a valid photo ID.

    Personal Pickup launched in the U.S. in 2011, but was unavailable elsewhere until last month. The service first expanded to Australia and Canada on November 17 before going live in the United Kingdom three days later.

    Personal Pickup has yet to launch in other countries and regions with an Apple retail store presence, including Belgium, Brazil, China, Hong Kong, Japan, Switzerland, Turkey and the United Arab Emirates.

    MacRumors broke the news in early November that Apple was planning an international expansion of Personal Pickup in Australia, France, United Kingdom and other countries, and the service is now live in all of those countries.

    (Thanks, Andre!)

    Article Link: Apple Expands Personal Pickup to Six More European Countries
     
  2. matrickz macrumors member

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  3. MLVC macrumors 6502a

    MLVC

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    #3
    Yeah, really useful, if you happen to live near one of the 3 Dutch Apple stores. But they're all focussed on one part of the country and the rest can f off.
     
  4. Loge macrumors 68030

    Loge

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    #4
    That woman must have some serious frequent flyer points by now.
     
  5. AntoineLec macrumors member

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    #5
    They should have used Summer Glau as model for the female Apple employee.
     
  6. Piggie macrumors G3

    Piggie

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  7. Ries macrumors 68020

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    #7
    Still waiting for the Apple Upgrade Program launching later this year...
     
  8. GenesisST macrumors 68000

    GenesisST

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    #8
    She's smiling, ffs And I'm sure every one of this board is the prettiest human being ever.
     
  9. snebes macrumors 6502a

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    #9
    I'm really glad that I am not the only one who thinks this. Something about the girl seems off, maybe just photochopped.
     
  10. thmsup macrumors member

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    May 10, 2013
    #10
    Pretty useless for the majority of Germans since there are only about 10 cities, where we actually have an Apple Store. And every in-stock Apple product is at your door within 24 hours if you place your order before noon.
     
  11. Bubba Satori Suspended

    Bubba Satori

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    #11
    I think they're floundering.
     
  12. AbSoluTc macrumors 601

    AbSoluTc

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    #12
    Her eyes... are creeping me out! Is she photoshopped?
     
  13. Jarman74 macrumors regular

    Jarman74

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    #13
    Apparently in real life people are never photoshopped ;)

    (She looks great btw!)
     
  14. dor macrumors member

    dor

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  15. BruceEBonus macrumors 65816

    BruceEBonus

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    #15
    Due no doubt to her circuits overloading. :cool:
     
  16. AntonLee macrumors member

    AntonLee

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    #16
    Can't believe anyone uses this service. Counted.
     
  17. iPhone.Freak macrumors newbie

    iPhone.Freak

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    #17
    Apple is currently telling employees they're going to be changing the name to 'Apple Store Pickup' over the coming weeks. I understand the change, but I like Personal Pickup better.
     
  18. recoil80 macrumors 68020

    Joined:
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    #18
    Good news, I'll chose this option to buy refurbished products and have them delivered to the nearest Apple Store. Of course I'll have to wait for the delivery but I won't have the hassle to deal with couriers :)
     
  19. London Lad macrumors member

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    UK
    #19
    What's the point in this service, just walk in and buy it!
     
  20. lionsy macrumors 6502

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    England, UK
    #20
    Most of the time, the Apple store near me is so packed on the days I have available to buy something, it's a chore to have to go in and grab someone to actually serve me, and on top of that they offer you everything under the sun as extras - I've been waiting for the pick up service in the UK for years.

    I dislike the buying experience in the apple shops, it's fine when it's quiet but on a weekend it's awful
     
  21. Max(IT) Suspended

    Max(IT)

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    Italy
    #21
    Wow mate, your country is quite small. That shouldn't be a big problem ....
    I'm actually happy about this service here in Italy.
     
  22. britboyj macrumors 6502a

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    #22
    Great, more employees who will stand around and not check me the **** out because it's "not [my] role, let me find you a specialist."
     
  23. dylanwho, Dec 1, 2015
    Last edited: Dec 1, 2015

    dylanwho macrumors newbie

    dylanwho

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    #23
    Yeah this is needless criticism. The woman in the photo is actually a friend of mine who worked as an Apple employee for a brief time, ended up getting photographed for the campaigns in the actual Apple Store where she worked, and has left the company. She is self employed and does a lot of volunteer work with handicapped children and adults.
     
  24. dylanwho, Dec 1, 2015
    Last edited: Dec 1, 2015

    dylanwho macrumors newbie

    dylanwho

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    #24
    Every time MacRumors uses this photo, I think "Hey! All right!" then I read the comments.
     
  25. MLVC macrumors 6502a

    MLVC

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    Maastricht, The Netherlands
    #25
    Sure, I want to drive over 3 hours in Dutch traffic or pay for an expensive train ticket. Apple should just spread their Apple Stores more, it just doesn't make sense to clutter them together like they do here.
     

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