Interesting. All Apple computer designs with CPUs from any company but Intel were commercial failures. We'll see if they can change this pattern.
In 1997, when Steve Jobs returned to Apple 36.6% of US households had a personal computer. By 2010 77% of US households had a personal computer. Apple's transition to Intel happened in the middle of that home computer "boom" which also corresponded to the rise of personal media players and smartphones, which apple frankly dominated so more people bought in to the Apple ecosystem. Between 1990-1997, in the post Apple II/Commodore 64 era, most computer users went PC because of the programs needed for work, or for gaming, whereas now the software people need for productivity and entertainment have become significantly more OS-agnostic (web based, etc). Also much more people are users of Apple products because of iphone, ipad, and apple watch which are dominant products in their respective categories. The vast majority of those users could care less about the processor architecture: all they care about is going to the apple store to get a cool device that they can then get service for very easily at the same apple store.
So comparing new ARM macs to previous generations of macs that were in every respect niche products for enthusiasts is not exactly an, ahem, Apples to Apples comparison {insert rimshot here}