Apple Expected to Sell More Than 100 Million True Wireless Hearables in 2020

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Apple is predicted to sell more than 100 million true wireless hearables in 2020 as it continues to dominate the global market, according to new data from Counterpoint Research.


In a report published today, Counterpoint said the global market size for true wireless hearables had beat expectations, growing 53 percent in the fourth quarter of 2019, compared to the same quarter the year previous.

In total, 51 million units were sold in the quarter, while 130 million were sold for the full year. The U.S. was the main driver for the quarter, growing 76 percent year on year and accounting for 35 percent of the global market. Seasonal promotions and Apple's launch of AirPods Pro at the end of October.
The launch of Apple's new AirPods Pro model in late October helped the company record steady 44% growth in 4Q19, with 6m units sold despite supply shortages. Apple's market share fell slightly to 41% QoQ as it attempted to keep up with swift overall market growth; market share for the full year reached 47%.

Looking at the year ahead for the true wireless hearables market, Counterpoint senior analyst Liz Lee said:
"We expect Apple to sell more than 100m true wireless hearables in 2020, including AirPods Pros, to maintain their comfortable lead in the market. The real competition will be for second place, especially in the premium market; Samsung, which sold 8m Galaxy Buds last year, will need further upgrades to those expected in the Galaxy Buds Plus, including noise cancellation and other advanced features and designs, in order to beat its rivals."
The upbeat figures come despite concerns that AirPods and AirPods Pro manufacturing could be impacted by the coronavirus outbreak, leading to greater supply shortages.

In a January investor note, Apple analyst Ming-Chi Kuo said he expects Chinese company Goertek to begin assembly of AirPods Pro in the first half of the year. The addition of a second supplier alongside Luxshare Precision should help improve supply of the popular earphones, which continue to face multi-week shipping estimates on Apple.com.

Apple is rumored to be considering bundling AirPods with future iPhone models coming in 2020. Given the high price of AirPods, though, and their popularity as a standalone product, it seems unlikely that will happen.

Rumors suggest Apple plans to round out its audio wearable lineup with a set of high-end over-ear headphones, which, according to Kuo, are under development at Apple's Cupertino headquarters. Kuo did not provide any details about these headphones beyond claiming that they will support Bluetooth. Bloomberg's Mark Gurman previously reported that Apple-branded over-ear headphones were under development, but it is unclear if they were canceled, became the Beats Solo Pro, or otherwise.

Article Link: Apple Expected to Sell More Than 100 Million True Wireless Hearables in 2020
 

entropys

macrumors 6502a
Jan 5, 2007
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Brisbane, Australia
Interesting to me, Beats has the 8th highest volume but the 2nd highest revenue. Beaten (intended) only by parent company product. Beats, love 'em or hate 'em, is still printing money. Bad buy, Apple... bad buy. :rolleyes:

Also, "hearables"? Absolutely terrible moniker. Wireless headphones.
Well, I guess the question is, did Apple need to buy Beats to sell headphones?

also, just how accurate are these numbers? Do any of these companies actually, you know, publish their sales?
 
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PickUrPoison

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Sep 12, 2017
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Well, I guess the question is, did Apple need to buy Beats to sell headphones?
<snip>
No that’s not the question at all. Apple bought Beats to jumpstart Apple Music. Secondarily, for Dre and Iovine.

Beats headphones made the whole thing a no brainer. Apple recovered their investment long ago and it’s still a cash cow.
 
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69Mustang

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Jan 7, 2014
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In between a rock and a hard place
Well, I guess the question is, did Apple need to buy Beats to sell headphones?

also, just how accurate are these numbers? Do any of these companies actually, you know, publish their sales?
Anyone asking that question really wasn't paying attention, imo. The Beats acquisition wasn't about headphones. The headphones were just the icing on the cake that facilitated a much quicker ROI. Beats had a unique mix of assets that fit Apples future plans perfectly. All my opinion so make of it what you will.

Who knows how accurate the number are? How historically accurate were they when Apple reported sales numbers? But let's be honest, for the purpose of forum conversation it doesn't really matter. We all know to take these numbers with a grain of salt.
 

fronesis

macrumors member
Oct 1, 2012
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Just because someone on the web made up a word doesn't mean MacRumors has to repeat that word as if it's a thing.

A dog barking is "hearable." The trash truck on my street is "hearable." That doesn't mean Apple is selling dogs or trucks. There is no such thing as a "hearables market" unless you are making words up and hoping someone will buy your report.

One of the stupidest things I've ever seen posted on MacRumors, and I've been reading this site since it launched.
 

RogerWilco

macrumors 6502a
Jul 29, 2011
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As if we have a choice anymore. :rolleyes:

Then users get to buy them again ($$) when the inevitable happens and one gets lost, the charger dies, or the case gets left on an airplane. Phil Schiller deserves the Medal of Freedom (P.T. Barnum edition) for this one.
 
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TopherMan12

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Oct 10, 2019
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Just because someone on the web made up a word doesn't mean MacRumors has to repeat that word as if it's a thing.

A dog barking is "hearable." The trash truck on my street is "hearable." That doesn't mean Apple is selling dogs or trucks. There is no such thing as a "hearables market" unless you are making words up and hoping someone will buy your report.

One of the stupidest things I've ever seen posted on MacRumors, and I've been reading this site since it launched.
lol.....its not like it is only MacRumors.

Google: hearables market
 
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Romeo_Nightfall

macrumors 6502a
Aug 8, 2018
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maybe a bit not off topic ... but for me its totally fascinating that a company with one leader like tim hollywood can be a whole **** load company and seems now to have become a bit more sane again with at least acceptable products.

i would really appreciate more articles about whats happening inside this company - because i think someone could learn a lot about how big corporate business and people work.

apple has an inferior homepod whilst having a huge success like airpods - its the same company with the same leader ...

after jobs the company has gone rogue - but know it seems they are on a at least somewhat normal path again!
 

Scottsoapbox

macrumors 6502a
Oct 10, 2014
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"True wireless" is that when the power wire plugs into something else rather than directly into the headphone? :rolleyes:
 

BuffaloTF

macrumors 6502a
Jun 10, 2008
902
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Oh please make it stop. Hearables? Wearables?

I guess my phone is going to become a Carryable next.
 

coolfactor

macrumors 601
Jul 29, 2002
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Vancouver, BC
apple has an inferior homepod whilst having a huge success like airpods - its the same company with the same leader ...

after jobs the company has gone rogue - but know it seems they are on a at least somewhat normal path again!
Just like AirPods Pro, HomePod is not targeting the low-end market, and definitely not inferior. HomePod has the best sound output and the best microphone array of all smart speakers on the market. Siri may be limited, but that's software, not hardware. The hardware is worth every dollar, and the software will continue to improve.

Building their new campus was a huge distraction, and now they are focused again on products. The best is yet to come.
 

coolfactor

macrumors 601
Jul 29, 2002
4,537
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Vancouver, BC
As if we have a choice anymore. :rolleyes:

Then users get to buy them again ($$) when the inevitable happens and one gets lost, the charger dies, or the case gets left on an airplane. Phil Schiller deserves the Medal of Freedom (P.T. Barnum edition) for this one.
Lucky for you, a huge market of third-party add-ons address your very complaint — cords that attach to your wireless devices.