The guy I quoted said "no one is buying 4K TVs". So I proved that people are buying them with a cite. Perhaps I'm a no one too? Changing the subject doesn't lessen the point. If the standard is that they have to outsell 1080p before we should consider them selling to
someone, iPhones are not yet outselling dumb phones, so apparently no one is buying iPhones.
4K TVs could work out like 3D TVs or they could work out like 1080p TVs vs. SD TVs. I can certainly appreciate the pessimism for a new technology. Can you appreciate the optimism?
If Apple wants to promote 4K, a cinema display is not the "start". Instead, they would probably follow the lead of what they did in embracing 1080p. First, make a new iPhone and then iPad capable of shooting 4K, then roll out an

TV so that that video can get to a 4K TV from those iDevices. Cinema Displays while cool and great are far from mainstream. If they want to push 4K, iPhone will lead the way.
But Apple doesn't want to promote 4K, they just want to sell a lot of hardware. A brand new

TV still capped at 1080p may or may not motivate those of us who already have 4-year old 1080p

TVs to upgrade. But a 4K

TV would be a very tangible hardware upgrade for any of us "no ones" that already have a 4K set and/or any that thinks they'll replace their current TV in the next couple of years (which, between now and then means a new 4K

TV would just downscale any 4K content to show on their current TV, much like the current

TV will downscale to show on <1080p HDTVs).