Apple Extends Company's Trademark to Include 'Jewelry and Watches'

Discussion in ' News Discussion' started by MacRumors, Apr 21, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last June, Apple began registering for trademarks on the "iWatch" name in a number of countries, but since that time the company has been bolstering its trademarks on the actual company name "Apple" to also cover jewelry and watches, MacRumors has discovered.

    By international agreement, trademarks are broken down into 45 different classes to organize the types of goods and services being registered for protection. Watches and other jewelry are part of Class 14, which is focused on precious metals/stones and products made from those materials. While some of Apple's trademarks on the "Apple" name have previously included some goods from Class 14, the company is now broadening and cleaning up its trademark applications in those areas. The moves come as the company is widely expected to introduce its "iWatch" smart watch as soon as later this year.

    Among the recent expansions for Apple is Ecuador, where Apple filed a new trademark application in late December specifically to add protection in Class 14 for a long list of product types including jewelry and watches. Google translation of new category application for "Apple" trademark:
    Applications in other countries have followed in recent months, including a nearly identical filing in Mexico in early January that again solely focused on Class 14. Other expansions have come as part of larger filings, such as in Norway, where Apple in mid-February applied for increased protection in seven different classes including a significant list within Class 14. And just last month that effort extended to the United Kingdom, where Apple filed to broaden its protections in over a dozen classes, including Class 14 for the first time there.

    While new applications to protect Apple's use of its own name in jewelry and watches have appeared in a number of countries in recent months, the company has yet to make the move in all countries where it operates, most notably the United States where the "Apple" name is not currently covered under Class 14 at all.

    Article Link: Apple Extends Company's Trademark to Include 'Jewelry and Watches'
  2. Meandmunch macrumors 6502

    Jan 3, 2002
    It's time to start watching these rumors closely!!!
  3. hybroid macrumors regular


    Aug 12, 2010
    Curious if Nike has applied for the same trademark protection as well. Might be a joint iWatch release?
  4. luckydcxx macrumors 65816


    Jun 13, 2013
    during the earnings call this Wednesday we will know if any products will be released this quarter based on predicted revenue.

    I can't wait for the iWatch!
  5. BJMRamage macrumors 68020


    Oct 2, 2007
    jewelry and watches...

    what are they getting into?
  6. Yelmurc macrumors regular

    Apr 16, 2008
    Houston TX
    I've come to the conclusion the new iWatch will look like a normal high end analog watch with sensors built in.
  7. alexgowers macrumors 65816

    Jun 3, 2012
    The rumours are overwhelming at this point, i just hope apple has got something good up their sleeves, the whole area of smart watches feels like a disappoint already and we've not even seen an iwatch yet.

    Personally haven't worn a watch for many years so i'm not the target market but i'm finding it hard for even my dream watch to grab my attention.
  8. TennisandMusic

    Aug 26, 2008
    Considering how buggy OS X and iOS are, the idea they are potentially getting into "jewelry" is a bit worrisome. They need to get the fundamentals right before they encrust them with sapphire.

    Of course I am half kidding. Obviously this just seems geared towards an iWatch, not actual jewelry (Apple, please still fix OS X).
  9. justinthesommer macrumors regular


    Feb 23, 2014
    United States
    But it will have to have some sort of screen to see notifications instead of having to look at your phone!
  10. xizdun macrumors regular

    Nov 13, 2011
    Apple doesn't need Nike's help on the iWatch, especially in regards to hardware.

    Nike's role was to simply cash-in on the period before the iWatch with its FuelBand product. Did you notice how minor the enhancements were on the FuelBand SE—it was just another round for Nike to make money before the iWatch. Nike has no intention of competing with Apple. Tim Cook being on Nike's board gives Nike advanced knowledge of Apple's intentions. Nike will simply offer software (apps) to augment iWatch's capabilities to the benefit of both Nike and Apple—last thing they're going to do is step on each other's toes.
  11. luckydcxx macrumors 65816


    Jun 13, 2013
    Mavericks on my Air and Pro run flawlessly. iOS 7.1 update fixed all of the problems for me that 7.0.X had on my 5S.

    The time has come to encrust my products with sapphire.
  12. Polansky macrumors newbie

    Nov 2, 2010
    Call it negative or whatever, but IMO a 'watch' is not whats going to be a moneymaker for Apple.

    It must be something very, very special or its going to be a fail.
  13. driceman macrumors 6502


    Mar 13, 2012
    I haven't worn a watch in years... This product would really have to blow me away for me to even consider it. This coming from a pretty devout Apple fan...
  14. Elijen macrumors 6502


    May 8, 2012
    So if they didn't do this could I make my own jewellery named Apple? Sorry I am not a lawyer ;)
  15. carjakester macrumors 68020


    Oct 21, 2013
  16. KieranDotW macrumors 6502a

    Apr 12, 2012
    I can see Apple coming up with something beautiful. Not big and chunky like some of the other smart watches out there; knowing Apple I'm hoping to see something streamlined with a look that can compete with designer wristwatches.
  17. phillipduran macrumors 65816


    Apr 30, 2008
    iCufflinks are coming, you heard it here first. :D
  18. jayducharme macrumors 68030


    Jun 22, 2006
    The thick of it
    I'm really curious why they haven't filed in the US. I would have thought that would be the first place they'd file for protection.
  19. Rogifan macrumors P6


    Nov 14, 2011
    Yes. Apple guidance should be an indicator if anything new is coming in June.
  20. Redbeard25 macrumors regular


    Oct 4, 2003
  21. mozumder macrumors 6502a

    Mar 9, 2009
    told you that watches were jewelry, and not some geek product.
  22. AppleScruff1 macrumors G3


    Feb 10, 2011
    My theory: You have an iPhone in your pocket. So now with the iWatch, you can see what's on your phone without taking it out of your pocket. Next up, the iRing, so you can see what's on you're iWatch without looking like you are watching the time, this way you can glance at your hand and be more subtle while at a meeting, appointment, etc. You won't appear impatient looking at you iRing as you would looking at your iWatch.

    After the iRing, the iGlass, which will be based on Google Glass. Apple will claim Google copied them even though Google Glass came first. Meanwhile legions of Apple loyalists will rush to Apple's defense, claiming Apple did iGlass right and were truly innovators.

    In the futrue, their will be the iEar, a small earring type device where Siri speaks softly into your ear with any information you need from your iPhone, iWatch, iRing or iGlass. But wait! One more thing. The iProbe, the first insertable wearable device. Users will have various options to have this probe surgically implanted in their heads, etc so that the information from the aforementioned iDevices transmits the the knowledge directly to their brains. :D:D:D

    Disclaimer: This is intended to be a humorous, lighthearted post. And if any of these ideas come to fruition in the future, remember, you heard it hear first. :D:D
  23. PlanetFree macrumors member


    Jun 11, 2013
    London, England
    So we wont be getting an iWatch untill Apple registers Class 14 trademark in every country Apple has trademarks in, is that right can someone post if im correct
  24. MacSince1990 macrumors 65816


    Oct 6, 2009

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