For a pretty huge company they're cheap af. they want everyone to bend over and give them the cheapest deals imaginable because they're "apple".
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Apple Eyes Original Content, But Looks to Avoid Expensive Bidding Wars With Netflix and Amazon
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What the hell? Netflix is paying him $40 million to do 2 stand-up comedy specials? LOL
Chris Rock is an ok comedian. He's no Eddie Murphy, and not in the same caliber as Robin Williams. Definitely not $40 million for 2 stand-up events.
Just buy Netflix, change name to "Apple TV", make a first party gaming controller. Offer discount for service when viewed on Apple devices. Simplify pricing at $9.99 for non-Apple viewers, and $7.99 for Apple ecosystem watchers. Netflix owns streaming, are the kings of new content and where every video production house want to be, like iTunes re music in its heyday. Reduce ATV4 entry model to $99 and Apple's living room strategy is complete. Might cost $80B, but they'd own streaming and the living room and they'd rake back that money and then some, over time. Everyone would want an Apple TV, it would quickly become a staple for an self-respecting living room. I'd improve the remote too. Survey folks and tweak it.
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I, for one, don't enjoy the fact that content distributers are also becoming content creators.
The reason to cut the cord was to cut down costs on unwatched shows and channels.
But with all content distributers focusing more on original content, there's always a must-watch show on each distribution channel, resulting in one's subscription to multiple channels, causing a significant overlap of content other than the originals.
This will not end well for consumers.
The reason to cut the cord was to cut down costs on unwatched shows and channels.
But with all content distributers focusing more on original content, there's always a must-watch show on each distribution channel, resulting in one's subscription to multiple channels, causing a significant overlap of content other than the originals.
This will not end well for consumers.
Based on what? Apple has done no censoring of movies, music or books in the past.
The biggest news here for me is Chris Rock is doing two stand up specials in 2017.
It's been waaaaaaay too long Chris.
It's been waaaaaaay too long Chris.
They could pay him less, and reduce our monthly costs for programming? I wouldn't watch him anyways, yet my rates go up so that Netflix can pay these outrageous amounts? Yet everyone gets all up in arms when we in the US talk about having a living wage for people that work hard. Seems out of balance.
They currently offer content with explicit lyrics and scenes. So I don't see a reason for concern
Not so fast grasshopper. AFAIK, those relationships and content deals aren't transferable. Apple would still have to negotiate with content providers. Their success in that arena has been unsuccessful. Also I don't think anyone with common sense is spending $99 dollars on an ATV4 just to save $2 on "AppleFlix". Plus the service would bleed customers offended by $2 fee penalty for not using an ATV. Netflix and Hulu would pick up a lot of customers since there would be no $$ penalty and no need to buy an additional device.
Here is an idea..why not focus on making Apple TV worth owning over all other smart tv boxes. For example how about a user customizable "playlist" that works similar the way the PodCast app does, i.e. shows/movies only you like and want to view later and select are in it so the user does not have to dive into folder within folder..TV IOS is too cluttered now.
That's not how the rates are set. All they would do is lose him to Amazon.
Unless Netflix doesn't know their market as well as you do, they'll make money on that 40mil.
Yes, but master, that hasn't been confirmed, and even it is has you are after Netflix's distribution channel and crucially its existing body of new content and its new content arm, not its existing contracts. They have such expertise and advantage over Apple in this area it'd be far easier and faster to acquire them. Netflix are the name in streaming—keep the name for a further two years and then do a very public rebranding of it to 'Apple TV' with a range of redesigned apps—the one area Netflix needs help. Not to mention the huge amount of watch-related data they'd get from the acquisition.
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You can't dabble in this area. You have to spend big to create compelling content like netflix did starting with house of cards. It's not a hobby. You have to go big or don't bother when it comes to producing original series. And series are what Apple needs to differentiate Apple TV from its lower priced and equally or more capable competitors.
Apple's idea of "adequate profit margins" may work with hardware and apps, but seem to clash with reality in other businesses. It's like they want good TV shows, but actually want to pay half of what others are paying for producing theirs. The recent book price point screams for a reality-check.
Seems like too little, too late. As pointed in several comments, this is quickly becoming the future of TV. I hope Apple starts finding its sense of direction. Apple could start by showing some more love to the MacBook crowd and not releasing a MacBook Pro that looks more like a regular MacBook in its specifications.
damn thats a great scene! the article not so much.
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THIS!
all you would get it a white screen so no one gets offended.
Not confirmed, very true. But seriously, do you think any content provider would not have provisions for a partner being acquired? That would be shortsighted for an industry known for expertly leveraging that content to their benefit. We can supposition contract content to the cow come home and never really know what's in them. I doubt the likes of Marvel would let their original content transfer in an acquisition without looking to renegotiate licenses for their content with the acquiring company. Same with BBC, Disney, etc. Even if everything transferred as is, the non-Apple penalty would bleed customers. There's really no way around that.
I have no opinion on what his comedic worth is but you definitely have no business sense how "just 2 shows!" works. The ticket sales will be a tiny fraction of what makes it worth it for whoever is signing the $40 mil check. Probably the big money maker will be the exclusive streaming rights to the show.
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Agreed. Everything I hear going forward with the car and TV stuff seems like a mess.
Content drives my decision on what services and devices I use and purchase. As an Apple fan, I am finding that Apple has slipped from first choice when it comes to video content. I would encourage Apple to purchase an already established video streaming service.
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