They made it 15% for small buisnessnessFor a small developer, the 30% cut is probably is worth it in terms of handling all of the details (payment, hosting, financial issues, support et al) . For a large company the 30% can be a large number and may not seem worthwhile. And lawsuits may be a cheaper way to lower those costs. I figure Apple will decide on a new way to make their $$ and people will still complain.