That will only lead to Apple not selling their tech, which they want. Accroding to a quick Google Search, the EU accounts for 25% of Apple's business. Your suggestion would lead towards the reduction of said business. Glad you are not part of the Apple sales team...
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Apple Facing 'Modest' Fine for Violating EU's Digital Markets Act
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Any fine below $50 billion would be laughable. The US fined Volkswagen $30 billion just for cheating a little during the emissions tests.
A small fine like $5 billion or so is simply be seen by Apple as a cost of business. It will not have any effect, if the benefit of the business is greater than the fine.
A small fine like $5 billion or so is simply be seen by Apple as a cost of business. It will not have any effect, if the benefit of the business is greater than the fine.
Where equally Apple and other tech companies rely on European inventions and services.
The world has moved on from isolationist we’re better than you attitudes.
Businesses across all sectors rely on technologies and services from other companies and other nations.
”American” iPhone relies on foreign tech
- ARM from UK, manufactred in Taiwan
- 4G, 5G, WIFI, Bluetooth, most patents owned by Nokia and Ericsson. While American standardisation associations have released many of these standards, they don’t own them. Apple is using these techs under FRAND terms.
- Displays: South-Korean, Japanese and Chinese tech
- Cameras: South-Korean, Japanese and Taiwanese tech
- Batteries: Chinese
So, if isolation is what people want, then there wont be an iPhone anymore.
Apple released a whitepaper that explains their thinking. But it’s really just common sense.
Common misconception. Apple’s “Europe” market segment does represent around 25% of their revenue, but Apple defines that market segment as the EU, all non-EU European countries (UK, Norway, Switzerland, etc.), Africa, the Entire Middle East, and India. (See page six of Apple’s 10-K) Both the UK and India are bigger markets for Apple than any EU country, for example. The EU is probably closer to 10%. Still important, but not a quarter of Apple’s business.
Yes, Donald is destroying trust with his tariffs and dictator chaos. He’s throwing allies under the bus left and right.
Thanks for elaborating on it. Just for the record, I noted it as quick Google search, but I am all for people adding additional context. Thank you.
Europe segment is 26% of total Apple sales, and because EU’s economy is 60-65 % of the segment area, Apple were making around 15-17% of their sales in the EU during Q4/24. And the sales were rising from the previous year.
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You can't just assume Apple's market share is proportional to GDP though. For example, we know iPhone has a significantly higher market share in the UK than it does in the EU (close to 50% in the UK vs. <30% in the EU, for example - meaning Apple makes more money from the UK as a percentage of GDP than they do from the EU.)
Apple's CFO said EU's percentage of global App Store revenue was around 7%. I can't think of a really compelling reason the percentage of App Store revenue that the EU makes up would be significantly different than the percentage of total revenue (do EU citizens buy fewer apps than the rest of the world)? Maybe it's harder to sell subscriptions over there due to consumer protection laws? Or Apple is booking the cost of complying with the DMA against the App Store revenue?
I mean, Apple isn't going to pull out of the EU, so it's not like it actually matters, but I just see the "the EU is 25% of Apple's revenue" statistic all the time and wanted to provide context.
How hard could it possibly be to play the rules? I know in America rules are optional but surely Tim knows Europe is different.
I already do that, and there are well designed Pornography websites on the internet for iOS, iPadOS, macOS & visionOS. But, why keep native features & functionality out of the hands of adult app developers? I understand Apple wants to keep their hands clean, but they should allow it under Adults Only Section of the App Store, or allow sideloading officially globally.
Rofl. Go right ahead and try to ban four of the biggest companies on Earth. Let's see how that works out for you.
Not an issue of mine. I just want the experience on Apple Devices to be better than before. Like how Europe influenced Apple’s decision to allow emulation apps on the App Store(like Delta)
I would argue piracy apps and porn make the experience worse.
How does the content that other people consume negatively impact your own experience?
Spotify is the only relevant tech out of EU and it's still bad compared to Apple Music. EU contributes nothing to the tech space but wants to control it and cry
It’s kinda like how I wouldn’t want a porn store opening up in my neighborhood. It doesn’t really impact me, but it makes the neighborhood less nice.
Also I’ve got a kid, and I don’t want them exposed to those sorts of things. Or the fight that will inevitably ensue when I tell them no.
Sounds to me like sideloading is a solution for everyone then. There for the people that want it and neatly tucked away from the people that don't.
Even if it had to be in the App Store for whatever reason, doesn't Apple have good parental controls?
As far as I’m concerned it’s Apple platform, they provide the OS and APIs that make apps work, and if they don’t want certain content on it then they should have the right to say “that’s not allowed.” And the Government shouldn’t be coming in to force them to support content they don’t want to support. There’s an alternate platform that is open.
Understand most on MacRumors disagree with that.
Pirated apps yes, but what's the problem with porn apps that affects the user experience. You should look at the Hottub Porn app and its native iOS integration. It's better than the Web experiences in many ways. Apple should allow such experiences to be available globally not just Europe