Apple Files Trademark Application for 'Slofies'

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One of the new features of the iPhone 11 and iPhone 11 Pro models is an upgraded 12-megapixel front-facing TrueDepth camera system, which, for the first time, is able to take slow motion 120fps videos.

When introducing the 2019 iPhones, Apple invented a new word for the function, combining slo-mo (the name long used for the 120fps feature on the rear-facing camera) and selfie into the word "Slofie."


Slofies didn't sound like a serious word when Apple first mentioned the feature at the iPhone event, but the company is promoting Slofies in multiple places on its website, and as The Verge points out, Apple last Friday filed a trademark on "Slofie" in the United States.

Slow motion videos taken with the front-facing camera are identical to the slow motion videos that have previously been available through the rear-facing camera, slowing down motion for a unique super slow effect. "Slofie" isn't used to describe the feature in the camera app, where it's just referred to as "Slo-mo."

It's not clear if Slofies are going to take off and become a popular feature, but Apple is certainly aiming to make that happen. Prior to when Apple used the word on stage on September 10, the Slofie term doesn't appear to have been widely used, so it's likely Apple will be granted the trademark.

Apple's move to trademark the term will prevent other smartphone makers from marketing their devices with a similar feature name, ensuring the "Slofie" term is associated exclusively with iPhones.

Article Link: Apple Files Trademark Application for 'Slofies'
 

Mactendo

macrumors 68000
Oct 3, 2012
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Apple's move to trademark the term will prevent other smartphone makers from marketing their devices with a similar feature name, ensuring the "Slofie" term is associated exclusively with iPhones.
Other makers could call it slomofie.
 

mi7chy

macrumors 603
Oct 24, 2014
5,954
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If you ask people that haven't seen the article what a 'slofie' is, they'd think it has something to do with 'roofie'. Terrible.
 
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Arran

macrumors 601
Mar 7, 2008
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Atlanta, USA
Ugly word.

But if it helps people point their cameras away from their own faces then some good may come of it. Enough with endless pics of "me, me me!"
 

recoil80

macrumors 68030
Jul 16, 2014
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I know it sounds silly and I'm not a fan of selfies, but a lot of people take them multiple times a day, so even if we don't like it is an important feature, pretty much like emoji.
I think the most important enhancement to the front camera is the wider angle to help fit more people on a picture, that's what the average customer need.
 

69Mustang

macrumors 604
Jan 7, 2014
6,934
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In between a rock and a hard place
Feature interesting for those who selfie. Name terrible. Full stop. Imo there's really no need to trademark it. No one in their right mind is going to use it. Rumor has it even Samsung, upon hearing the sad portmanteau, said, "Awww hell naw" via Google translate.