I don't understand why this is going to be of any use to me. I have a Spotify subscription, which means I can already stream all the music I want on my desktop or iPhone. I can also cache it offline, so as to not blow through my data plan when out and about.
Surely this is also similar to what Napster has been doing for years, or Rhapsody, or MOG etc now.
So if all the Apple service lets me do is stream the music I've already bought, which I probably have on my device anyway.... am I missing something?
My thoughts exactly. This service will not take off if it's just storage of purchased music. Apple *must* have something up their sleeves. These are the guys who can make batteries sound revolutionary...