If you've looked at Firewire cables recently, your first thought as a loyal Apple customer was probably "lol! ill check out teh apple firewir e cables!!1" They probably look sexier than your computer, but the price tag is a little much I feel. I live in the UK, so all prices are in UKish (AKA Pounds) because I'm awesome. I went to Amazon and typed in 'Apple Firewire cable'. The first result was the "Apple Firewire cable 4 to 6 pin 0.5 Meter", which was exactly the cable I want. "Splendid!" I thought. "Now I may purchase my goods and be off to frolic in the meadows with my animal friends!" But as I moved my eyes approximately 7 milimetres downwards, I was shocked to see that the price was £19! "Jee wiz!" I thought. "Do Firewire cables really cost this much?" I decided to look around for some other Firewire cables from different companies. I quickly found a much longer 1.8m 4 to 6 pin Firewire cable from Belkin for 1p! It looked ugly from the picture, but it's just a cable, and for £0.01! Apple need to sort these prices out! I mean, not necessarily 1p, but somewhere around the £3 to £4 point would be nice. Who's going to buy a £20 cable!?