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"The special events focus on the intersection of health, fitness and technology, such as how to live a better life by maintaining a healthy body and mind." This is the sort of comment that undermines Apple's reputation as a computer builder. They now appear to consider themselves self-important enough to play the role of life coach, guru, religious prophet and who knows what next in their cynical, greedy and hype-fuelled quest for my money and yours.
 
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"The special events focus on the intersection of health, fitness and technology, such as how to live a better life by maintaining a healthy body and mind." This is the sort of comment that undermines Apple's reputation as a computer builder. They now appear to consider themselves self-important enough to play the role of life coach, guru, religious prophet and who knows what next in their cynical, greedy and hype-fuelled quest for my money and yours.

Nothing new here. Apple has never positioned itself as just a computer builder. Computer builder brings to mind Dell. Or Newegg.
 
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