Apple Fitness+ Studio Tours Provide Behind the Scenes Look at Workout Service

[MacRumors]

Justine Ezarik, known as iJustine on YouTube, today shared an inside look at the Apple Fitness+ studio in Santa Monica, California. As part of the tour, Ezarik interviewed Apple's head of fitness Jay Blahnik and a few Fitness+ trainers.

British GQ also visited the Fitness+ studio and interviewed Blahnik and Apple's operations chief Jeff Williams, who oversees the Apple Watch team. According to the publication, the 23,000-square-foot building is outfitted with numerous aerial camera rails and lighting rigs, along with robots that aid in filming the workout videos.

Launched in December 2020, Apple Fitness+ features a library of workout videos, with new content added weekly. The subscription-based service is available through the Fitness app on the iPhone, iPad, and Apple TV in over 20 countries, with pricing set at $9.99 per month or $79.99 per year in the United States. While completing a workout, Apple Watch metrics like heart rate and calories burned are shown on screen.

"We had always been thinking about what a service like this would look like if it was built around Apple Watch at the center," Blahnik told British GQ. "And so we kept leaning into many of the things we've learned with Apple Watch, which is that people want it to be unintimidating. It needs to be friendly. It needs to be motivating."

Up to 30 new workouts and meditations are added to Fitness+ each week, according to Apple. Workouts range from five minutes to 45 minutes in length, with categories including high-intensity interval training (HIIT), yoga, strength, pilates, treadmill walking, treadmill running, rowing, dancing, cycling, core exercises, and mindful cooldowns.

Article Link: Apple Fitness+ Studio Tours Provide Behind the Scenes Look at Workout Service

 

[Kylo83]

Never used it

 

[Ghost31]

Never used it

Try it. It’s fun. Made me sweaty just watching it

 

[blazerunner]

I'm a simple man; I see iJustine, I tune out.

Can't stand her cheerleading over inanimate objects.

 

[Mveight]

Okay well that wasn't really a tour.

 

[iDento]

iJustine should just ask for features everyone using this service is asking for. Please let me target a specific muscle, and make my own weekly routine. Everything else in Fitness+ is amazing.

 

[thatvirtualboy]

Love Fitness+
However that video was pointless

 

[TheYayAreaLiving 🎗️]

Apple Fitness+ is Tim Cook’s baby. The interview itself looks too cheesy. I did not get anything out of this video. This was more of an interview instead of a tour of the facility.

 

[JCoe13]

Love Fitness+
However that video was pointless

Agreed. I was expecting more behind the scenes and less interview. Didn't take a whole lot out of that video

 

[zoomp]

I saw a lot of DaVinci Resolve, no FCPX. Lots of BMD gear as well, food for thought.

 

[antiprotest]

I don't see any problem with iJustine. She obviously presents a fan girl perspective and she doesn't deny it. She doesn't pretend to offer ultra-techinical critical reviews on anything, but she just gets excited over tech products -- not just Apple either, but pretty much everything. She's not a hypocrite. Not everyone's cup of tea, of course, but it is unfair to judge her by a standard meant for other types of content creators. And I don't think tech forum users should be high-minded or gatekeep.

 

[t0rqx]

Never watched this influencer, but I already know by the looks i am going to skip it.

 

[twocents]

Actually one of Justine’s better videos.. shes come a long way since when she got that huuge texting bill

 

[addamas]

So they are wasting time creating this instead of enabling Fitness+ for other countries in English…

 

[TVGenius]

I notice the labeling on some of the Blackmagic Design stuff in the control room is masked to hide it.

 

[Mveight]

Agreed. I was expecting more behind the scenes and less interview. Didn't take a whole lot out of that video

iJustine is just an extension of Apple’s marketing team anyway, and this video has all the trappings of Apple promo material

 

[lpoolrob]

I like iJustine, but this video was not good. I rolled my eyes when they were talking about the huge amount of content they put out every week - They probably put out in a week what Peloton puts out in a day (and that is not to say Peloton is perfect - it isn't).

 

[Octavius8]

I want to use it more, but the super ultra mega excited attitudes is a little unbearable for me. No way I am that happy while doing HIIT, it is tough!
Also there are no levels of training, just trainers who do a limited movements class, but no "beginner" or "intermediate" level clases or target x% of max heart rate classes or "high intensity but no-impact" clssses for not so young knees but still fit guys. Or for somebody who wants to start getting fit.

And off course the gun point smiles...

 

[Jdizzle188]

To echo another user here, I see anything with "iJustine" and I completely disregard the article, there are miles better technology bloggers and YouTubers, her enthusiasm at times is just too much

Here's a idea, Apple selects longtime real users to have new products and review them, not the usual lucky few

 

[ChrisMoBro]

Like iJustine, the instructors in Apple Fitness + are just too fake and are drowning in the Kool-Aid. Peloton isn't perfect but at least you get authentic instructors who come across like genuine people. Apple's approach is just too scripted and sterile.

 

[darcyf]

I so wish fitness+ was better at actually helping you pick which workout to do. They’re all just listed as the instructor, music style and duration. How is that helpful? I don’t want to have to explore all the videos and get to know the instructors so I can pick what’s right for me. Keeps me from using this service even though I’d really like to.

 

[zubikov]

Gotta give credit where it's due. Apple did a fantastic job w/ Fitness+, it's well worth the subscription. They struck a right balance between intensity, new material, workout variety and working against goals.

I'd also argue that the service leverages Apple's ecosystem better than anything else right now. The interplay between the watch, Apple TV, iPhone/iPad is flawless.

Personal favorite is any HIIT w/ Bakari. It's guaranteed to kick your ass.

 

[GadgetBen]

Apple, just get it over with and buy Peloton please. Oh and replace all of the android tablets with 20 inch iPads.

 

[lpoolrob]

Gotta give credit where it's due. Apple did a fantastic job w/ Fitness+, it's well worth the subscription. They struck a right balance between intensity, new material, workout variety and working against goals.

Peloton kick their ass in each of those points.

 

[Orange Bat]

I’m on week 4 of using Fitness+ and I’m really liking it. Yeah, the hosts are a little too excited, and so far there is a TON of hip hop workouts, but for the most part its great. I do wish it had beginner, medium, and expert level fitness, though. One day a workout is easy and the next I have to stop halfway through because it’s beyond my fitness level.

I’m not watching this video, though, as I don’t want to give iJustine views.