Apple Fixes Australian Map Error That Caused Police Warning, Issue Traced to Official Gazetteer

Discussion in ' News Discussion' started by MacRumors, Dec 10, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A day after police in Victoria, Australia issued a warning to motorists advising them not to rely on Apple Maps for directions to the town of Mildura due to a location error that led several drivers to become stranded in remote Murray-Sunset National Park, The Guardian reports that Apple has fixed the error.

    Purple pin represents actual location of Mildura; red pin represents original incorrect location
    The error placed the town of Mildura some 45 miles away from its actual location and led to numerous motorists being stranded. The Victoria police responded by describing using the app to navigate as "potentially life-threatening."

    While the label on Apple's maps has not yet been updated to show the correct location of Mildura, searches for and directions to the town now show the proper location.

    Interestingly, The Register reports that the error was not entirely Apple's fault, as the incorrect location was included in the official Australian Gazetteer.
    The report notes that this second point that Apple was mistakenly associating with searches for Mildura is in fact simply the geographic center of the area included within the Mildura Rural City local government area and thus does not correspond to the actual city of Mildura.

    In his recent TV interview with Brian Williams, Tim Cook said that Apple "screwed up" with Maps and was now "putting the entire weight of the company behind correcting it." The company does, however, still have a significant amount of work ahead of it as it tries to catch up with Google's years-long head start.

    Article Link: Apple Fixes Australian Map Error That Caused Police Warning, Issue Traced to Official Gazetteer
  2. adildacoolset macrumors 65816

    Sep 5, 2011
    Lusaka, Zambia(If you know where it is)
  3. camnchar macrumors 6502


    Jan 26, 2006
    SLC, Utah
    Ouch. Has an app ever been labeled as "life-threatening" before?
  4. gmanist1000 macrumors 68030


    Sep 22, 2009
  5. SoGood macrumors 6502


    Apr 9, 2003
  6. shurcooL macrumors 6502a

    Jan 24, 2011
    Gmail service restored on Monday, Facebook is back online today, and Apple fixes directions in AU.

    End of world averted.
  7. annirowe macrumors newbie


    Feb 6, 2008
    Melbourne, Australia
    Don't get too excited.. The rest of Australia is still incorrect.

    They are still using the central location of the Council/Shire as the pointer. so whenever a town name is the same as a Shire name, you still get the problem..

    I just tested Whittlesea which is the Shire I live in, but also contains the town of Whittlesea, and its completely wrong...
  8. maxwelltech macrumors 6502


    Dec 29, 2011
    Irvine, CA, USA
    Just fixing this error is not enough, Apple. You guys need to fix your whole Map database as quickly as possible, and bring Google Maps back as an interim solution while you people figure out the problems. Lots of angry customers are switching to other platforms because of this, but I am still sticking around because I expect you guys to fix it very soon.
  9. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
  10. coolspot18 macrumors 65816

    Aug 16, 2010
    Why in the world did Apple ditch Google Maps? Was it a case of "Not Invented Here Syndrome?"

    Seriously strange - I mean does Apple have a YouTube site, a Facebook clone, or what else? It's strange that they decided to ditch Google Maps.

    Or why not just purchase a company like Garmin?
  11. Mattie Num Nums macrumors 68030

    Mattie Num Nums

    Mar 5, 2009
    Blame game...

    Its been almost 2 months. This was reported in late Sept.
  12. Dragonlance1561 macrumors member


    Aug 16, 2007
    Garmin isn't just a small start-up, buying them would be a pretty big chunk of change, though with the situation they are in, I would be considering at least completely licensing a more established company's map database. Clearly Apple's deal with TomTom isn't good enough.
  13. shurcooL macrumors 6502a

    Jan 24, 2011
    Have you noticed how much better the map interaction inside Find Friends app became? Or how Siri can now give you turn by turn directions.

    That was not possible before cuz Apple had their arms tied by the limiting Google maps contract.

    Also, Apple Maps basically has Google Earth built-in. Sometimes it's pretty neat to see some place in 3D.

    There are problems with the new maps, but there are improvements too. Most people seem not to notice them.
  14. BuckusToothnail macrumors member

    Nov 11, 2012
    For all of Apple's talk about "innovation" and "invent your own stuff", why is it then that Apple is blatantly RIPPING OFF Google Maps, and quite badly at that?
  15. seydurin macrumors member

    Aug 3, 2010
    So that's how you get Apple to fix map errors. They need to be featured on world wide media as life threatening.
  16. WestonHarvey1 macrumors 68020

    Jan 9, 2007
    Headline isn't fair. "Traced to Official Gazetteer"... if you mean, traced to Apple's misinterpretation of the Gazetteer's totally accurate data, then OK.
  17. jashic macrumors member

    Oct 9, 2006
    This is not a small problem for apple. Friends who are not savvy are moving away from iPhones and into Samsung devices saying they use maps every day. When you're in the city, you ask where you're gonna meet up for drinks or for dinner. Poof, open google maps. It's really an every day app. But Apple simply broke it. It really renders the iPhone an inferior product. It doesn't matter the millions of apps on the phone...the one we use the 3rd most...(outside of SMS and the phone itself)..doesn't work.
  18. WestonHarvey1 macrumors 68020

    Jan 9, 2007
    Ripping off Google Maps, or just maps? Google did not invent maps. They didn't even invent digital maps, or digital maps on the internet.
  19. Nermal Moderator


    Staff Member

    Dec 7, 2002
    New Zealand
    Not just Australia. Dunedin, NZ (east coast) was correct. Dunedin Airport, on the other hand, was way out on the west coast (and partially in the sea). Reported to Apple, so Apple moved it.

    It's now somehow jammed into the city centre :rolleyes:
  20. Michael CM1 macrumors 603

    Feb 4, 2008
    For reals. I think MapQuest was around first. Google Maps is successful because it piggybacked onto Google search, which is why pretty much everything Google puts out has some level of success. If you visit Google to search for something, which most people do, you're exposed to a Google product if it relates to what you're looking for.

    If Coke was only sold at McDonald's and Pepsi was only sold at some small hot dog stand chain, who do you think would sell more no matter how good either product was?
  21. bungiefan89 macrumors 6502a

    Apr 5, 2011
    I think it's safe to say Apple Maps will go down as one of the biggest blunders in the company's history.

    Sure, the 20th Anniversary Mac was a pricy piece of equipment that underperformed, but this is just something else entirely.
  22. Bill Killer macrumors 6502

    Dec 29, 2011
    No. Because nobody I know actually uses the Find Your Friends app.
  23. gmanist1000 macrumors 68030


    Sep 22, 2009
    Have you not followed Apple's relationship with Google over the past couple years?
  24. BuckusToothnail macrumors member

    Nov 11, 2012
    EXACTLY what I wrote. Ripping off Google Maps, the PLATFORM, the features, the functions, the look-and-feel, basically EVERYTHING.

    Unlike Apple however, Google isn't suing them, just making a FAR SUPERIOR product and letting the consumer decide.
  25. lilo777 macrumors 603

    Nov 25, 2009
    Apple fixing Maps app

    ... responding to one official police warning at a time. This may take a while. :D

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