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macrumors bot
Original poster
Apr 12, 2001

Yesterday, TechCrunch discovered that multiple popular iPhone apps from major companies are using intrusive analytics services that capture data ranging from taps and swipes to full screen recordings, all without customers knowing about it.


Today, Apple has informed app developers that this kind of screen recording analytics code needs to be clearly disclosed to customers or removed from iOS apps. From an Apple spokesperson's email to TechCrunch:
"Protecting user privacy is paramount in the Apple ecosystem. Our App Store Review Guidelines require that apps request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity."

"We have notified the developers that are in violation of these strict privacy terms and guidelines, and will take immediate action if necessary," the spokesperson added.
At least one developer has already been told to remove the code that recorded app activities. From an email to the developer:
"Your app uses analytics software to collect and send user or device data to a third party without the user's consent. Apps must request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity."
Apple is serious about getting rid of this code and gave the developer in question less than a day to remove it and resubmit the app before it would be pulled from the App Store.

High-profile apps like Abercrombie & Fitch,, Air Canada, Hollister, Expedia, and Singapore Airlines are using Glassbox, a customer experience analytics firm with a "session replay" screen recording feature.

Session replays are designed to let developers screenshot or record or a user's screen and then play back those recordings to see how users interact with their apps. Taps, button pushes, and keyboard entries are all captured and provided to app developers.

None of the apps above disclosed that they were recording a user's screen in their privacy policies, which is apparently in violation of Apple's App Store rules.

Apple also requires apps that record the screen to have a little red icon on the top left corner of the phone to make it clear that the screen is being recorded, and it sounds like Apple is going to enforce this rule for this kind of analytics tracking.

Most likely, apps will need to remove this feature because customers are not going to willingly use an app that's recording everything that they're doing and displaying a persistent red icon while the app is open.

There are many other analytics companies that have similar practices like Appsee and UXCam, so there are undoubtedly many more apps that are using these secret screen recording features without customer knowledge.

Update: Glassbox, the company that many apps use for screen recording analytics capabilities, provided the following statement to MacRumors on the issue:

"TechCrunch's piece raised valid concerns. Yet we believe it is partial and doesn't adequately convey the many benefits for our customers and their users; or reflect the security and privacy capabilities inherent in Glassbox.

Glassbox and its customers are not interested in "spying" on consumers. Our goals are to improve online customer experiences and to protect consumers from a compliance perspective. Since its inception, Glassbox has helped organizations improve millions of customer experiences by providing tools that record and analyze user activity on web sites and apps. This information helps companies better understand how consumers are using their services, and where and why they are struggling.

We are strong supporters of user privacy and security. Glassbox provides its customers with the tools to mask every element of personal data. We firmly believe that our customers should have clear policies in place so that consumers are aware that their data is being recorded -- just as contact centers inform users that their calls are being recorded.

Furthermore: No data collected by Glassbox customers is shared with third parties, nor enriched through other external sources.
Glassbox meets the highest security and data privacy standards and regulations (e.g. SOC2, GDPR), and all data captured via our solution is highly secured and encrypted.

We provide our customers with the ability to mask every piece of data entered by a consumer, restrict access to authorized users, and maintain a full audit log of every user accessing the system.

We don't simply record data and provide customers with session replay. Brands come to us because Glassbox means source-proof, tamper-proof, encrypted records of digital activity. These characteristics make Glassbox invaluable, not to 'spy' on customers, but to (a) aid in creating the best and easiest digital journey, and (b) protect both brands and customers with evidential truth that allows for safe and compliant digital experiences."

Article Link: Apple Forces Developers to Remove Screen Recording Code From iOS Apps [Update]


Feb 9, 2003
apple is being unusually responsive lately to the general user community.
who within apple directed this change?
how can we keep this going?
was this simply caused by the Xs and even Xr failure to incorrectly read markets' pricing limits?
or, is this more caused by apple's sensing that it alone has an even greater marketing advantage vs. competitors if it continues to try to do as much as possible to preserve users' privacy?
anyway, its wonderful, and am glad apple took action.
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macrumors 6502a
May 3, 2014
Salt Lake City, UT
Yesterday, TechCrunch discovered that...

Today, Apple has informed app developers...
Any reason why Apple waits until the media makes a big deal about it before doing anything about it? Calculator bug, Group FaceTime bug, etc. Come on, Apple. Get it together. I'm starting to feel like everything they do is a PR stunt. Like if this information wasn't released to the public Apple would have just let the apps continue recording all our screens.


macrumors newbie
Jan 8, 2019
sounds wonderful. BUT. Think about the time relativity as it relates to when this was known and and when AND what was done with the information garnered. AIs can now be developed around the info gathered that can circle the information wagon with out needing an app. For which my question is: Apple gains your trust on the wings of a double agent AI spy? APPLE as well as and especially google need to tell us what information was taken and when and what was done with that information. The very concept of privacy and true accountability is coming to a quick end as artificial intels are built with stolen information. We should be able to sue heavily for damages and use high tech analysis firms to determine the damage done based on the warranty of freedom under the constitution.


Oct 21, 2008
Time, because it rules EVERYTHING!
Sorry but can’t see Apple being anything other then hypocritical now with security and iOS, and they will have known this was going in most likely for years.
Or was it another big reported to Apple and ignored?

I bet this feature has been going on for years as it seems to be thought of as standard practice by the devs? Apple certainly are more then happy for your actions and data in games to be recorded and sold, that’s been going on for years and years.
Yet when these other security stories hit the media, all of a sudden Apple takes action and ‘apparently’ are wonderful for taking said action, even if it is several years too late.

Yet again my favourite link that everyone ignores:

That interview is now nearly four years old...
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macrumors Penryn
Sep 21, 2012
In the middle of several books.
For some here, no matter what Apple does or doesn't do, it just isn't good enough. There sure are a lot of armchair CEO's etc. who seem to have an immediate answer and split-second reaction and fix time for everything that hits Apple. Many of you should put your keyboards to action and apply to Apple. I bet your tune changes to a different song.

I am glad Apple took action.


Oct 6, 2017
Apple seems to be having to do stuff like this every week lately. Privacy just seems to have gone completely out the window.
It seems like that when you’re the only company in tech that gives a rip about privacy.

Not going to be much privacy news in the Google (Android), Facebook, and Amazon worlds because anything goes and data collection is their business. It’s just business as usual at those companies.
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Jan 26, 2017
Now let's see what google does
Let's say I'm "Google" and I have at least 80% of all mobile traffic. Why wouldn't I say "Hey, you know those apps that you can't use on an iPhone? Guess what you can use them over on Android!! (psssst. as long as you agree to their T&C)
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