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All those people still not upgrading their 4/4s/5/5s. Hmmm... Maybe we should have released a 4 inch version of iPhone 6/6s. Lesson learnt customers, back on track soon-ish.
-Apple
 
My belief is that Apple doesn't want the stock at a high level for the moment, they are still luring in engineers for the car project and a low stockprice has more potential to grow thus the options they get.
 
Kick in the butt they need to innovate and be great again. (Great as in making products clearly ahead of the competition as opposed to just making a boatload of profit while cutting corners.) Sales are declining, no great products rumored to be in the pipeline, mostly making products bigger/smaller instead of better. Old product lines are being 'updated' with watered down specs. New product lines like the AW have failed to achieve critical mass. The stock price is stagnant.

Yeah, they are incredibly profitable. And they are held to a different standard than other companies. They are like that straight A+ student who gets punished for making an A-....even when their peers are achieving less.
 
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10% decline... Apple cutting off contractors... Intel cutting off 12.000 people... etc...

Don't you see what's going on here? It's the economy, not Apple's growth potential far less its product lineup. Big trouble ahead of us.
 
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Good. Hopefully revenue decline might encourage them to update some of their products. Once they stop caring about squeezing as many profits from 16GB storage phones and aged tech in their computers, they might consider giving people a bit of value for money.

If they know they'll have revenue decline regardless of what they do, they might stop penny pinching.
I don't think so, there are those who want a 16gb model. If you don't think you are getting value: www.samsung.com. Walk the talk.
 
My belief is that Apple doesn't want the stock at a high level for the moment, they are still luring in engineers for the car project and a low stockprice has more potential to grow thus the options they get.

Sorry to burst your all-knowing bubble, but that ain't a sound business decision NOR can any business plan for that.
 
You posting that opinion in this particular topic implies that you think that's the reason for this decline. Tim Cook has been quoted as saying something along the lines of "We've experienced decline before and we innovated through it." That's all I really need to hear the leader of Apple say.

I'm sorry if you got the implication that I think a lack of hardware upgrades has caused their declining profits. Just to try and break down what I meant:

- Apple haven't really been that fresh with keeping their product lines current with even year-old tech.

- More recent upgrades are squeezing more and more profit out of these lines, for reasons unknown (though I suspect, simply to make more profit).

- All companies will eventually have a decline with profits, that much I don't think anybody can deny.

- So hopefully, as Apple's profits will eventually decline regardless of what they do, maybe they'll stop being obsessed with becoming the richest company on Earth, and just throw a damned new processor or graphics card in one or two computers.

That's it. If Tim Cook is so far-sighted that he knows all companies experience decline, I just can't understand why he'd be so obsessed with short-term profits. Some computers like the 1.4GHz Mac Mini are so poorly performing, that they're damaging the brand.

It just hurts to see, is all.
 
I feel that Tim Cook's time as caretaker CEO is done.

He's guided Apple to outstanding profits, but has not shown that he can take Apple to new heights in the long-term. The Apple Watch is not a worthy successor to the Mac, the iPhone and the iPad, in my opinion.

In the five years that he has been CEO, he has never shown the passion for Apple products that Steve Jobs did. As a result, the public has become less enthusiastic also.

Finally, the area that Apple most needs attention is services. Eddy Cue is not the right man to lead this area, to put it mildly. Apple needs a major culture change to instil the right ethos for making high quality services. It goes against their traditional culture in a fundamental way, and requires strong leadership to overcome resistance in Apple. Tim Cook is not able to give this leadership, nor does he have the headhunting chops to find the right person; he is too nice, and doesn't have the sharpness in this field.

It's time for new blood.

They should bring back Scott Forstall. He seemed to be the closest to having the sort of long range vision that Jobs did. At least to us outsiders.
 
Apple is a victim of its own success. The iPhone 6/6 Plus in 2014 filled a lot of pent up demand. It's not just a tough compare, it's an impossible compare. Wall Street and bloggers alike are interpretting this as the end for the iPhone. That couldn't be further from the truth.


I agree and this notion that a new Iphone needs to come out every year is not necessarily true, I bought a 6plus knowing it was advanced enough to enable me to get at least 2 years with it, nd depending on the 7 I might just sit out until major changes in the Iphone 8, I bet alot of others are as well
 
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Just wondering if the Steve Jobs effect is finally wearing off. Steve kept a tight product design and each iteration was a success from the previous. Now apple is bombarding the market with product upgrade after product upgrade, and with an already saturated market where else can they go? Yes they need something new, but the software apple puts out the past few years has been sub par at best. Would love to see apple be apple again the way it was with Steve. Tim is a great CEO from the looks but he does not have the same approach to design and product innovation. Tim is a true CEO.
 
It was bound to happen when you're offering nothing but small, inconsequential incremental upgrades between generations, i.e. iPhone 6 to 6s and all indications point to an even smaller incremental upgrade from iPhone 6s to 7, and new products that are half baked i.e. Apple Watch, Apple TV.

Like many companies, Apple is running out of new ideas, when was the last time they had an original idea, or completely run out of how to "reinvent" existing technology.
 
I still want to buy :apple:Watch which is still not available in our country o_O

and I still want to buy top-notch 13" Skylake MBPR or why not top-notch 14" Skylake MBPR ? :)
 
This drop is more realistically a correction after some exceptional years. I don't see that as a problem.

However, I do see a drop in the Apple core values. To distill it down to one point: I now regularly have to do a Google search to find out how to to something on an Apple product. That was never the Apple way, it shouldn't be in the future.

Again, that probably isn't the issue this time, but I would put the blame there if this does turn into the start of a long term trend.
 
This decline has nothing to do with anything you just said.
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This decline would have happened even if Steve Jobs were still alive and running Apple. No product can grow forever.
While your statement "no product can grow forever" is generally true and shows no inside wisdom.
It is also complete speculation on your part playing the what-if game 4+ years after SJ.
Steve had vision and surprised us multiple times. Since his demise, nothing but incremental improvements.

The analysts are expecting all top 5 Smartphone manufacturers to grow this year, except Apple. So while peak iPhone is inevitable, it's the lack of value combined with the high-price high-margin policy of Apple that's responsible for the anticipated decline at this time rather than in 1 or 2 years.

Apple under Steve was years ahead in 2007 and is now trailing its competitors in tech specs. It's main pull is still the strong integration, aka Apple's eco system, but the erosion has begun.
 
Since you can't bring back SJ bring back Forstall. Other than a maps app that he was forced to rush out everything else he did was pretty solid and very Apple with simplicity as his main focus.
 
Apple just needs to keep innovating, they can't keep riding on their diminishing name and brand. People are starting to realize Apple no longer stands for the cutting edge.
Keep Innovating?

Apple's been busy flapping their lips as they hype every little feature as though it was an innovative creation. Those who know better see right through this worn out approach.

Result? Finally it's caught up to them.
 
I feel that Tim Cook's time as caretaker CEO is done.

He's guided Apple to outstanding profits, but has not shown that he can take Apple to new heights in the long-term. The Apple Watch is not a worthy successor to the Mac, the iPhone and the iPad, in my opinion.

In the five years that he has been CEO, he has never shown the passion for Apple products that Steve Jobs did. As a result, the public has become less enthusiastic also.

Finally, the area that Apple most needs attention is services. Eddy Cue is not the right man to lead this area, to put it mildly. Apple needs a major culture change to instil the right ethos for making high quality services. It goes against their traditional culture in a fundamental way, and requires strong leadership to overcome resistance in Apple. Tim Cook is not able to give this leadership, nor does he have the headhunting chops to find the right person; he is too nice, and doesn't have the sharpness in this field.

It's time for new blood.

Totally agree. The company became incredibly greedy to the point of vulgar. It lost its vision through money men and of course, it's creativity went.
 
If this reveals to be fact this evening it will mark the true start of the Cook era. He has ridden Jobs' products as far as they will take Apple. Now the stage is set & TC truly owns whatever good or bad sales and profits or shortfalls Apple takes in going forward. Will this be a blip or the beginning of a long flatline or hook down? Stay tuned.

As a stockholder & fan I'm nervous. I've never been much of a TC fan & the more I see I think he is a poor match for the job just like the other CEO Jobs hand picked to lead Apple. But I'm hoping for Apple's & my sake he can turn it around. Just the same I pray some BODs are quietly looking over resumes just in case.
 
There's nothing to worry about. Innovation is still deeply embedded in Cupertino.

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Bravo.

That is such a pitiful sight. It might be funny if it wasn't so horribly accurate.
 
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