Nobody complains when Dell does exactly the same thing. In Britain. In Germany. In Italy!
And please, AppleCare does indeed give you things that are not covered.
1. Cover when it isn't clear were the damage comes from, that is if the customer cannot prove that the damage is Apple's fault.
2. Cover when you are away from the store where you bought - AppleCare covers you anywhere in the world, not only where the store is where you bought.
3. Cover when the seller goes bankrupt, or tries whatever they can to avoid paying out.
4. Cover after two years.