cubist said:Game development is going in the same direction as movie development: huge, complex, gigantically complicated games that take years and cost millions to develop. Ultimately, it would not make sense for Apple to do it in-house. Pixar, on the other hand...
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Pixar is worse of a choice than Apple. The needs of 3D as far as making movies is much different than making games. The best way for Apple do handle this is to buy a game studio. Plenty are eager to be sold as you are correct making games expensive.
I could see Apple using games to sell the OS...ie every new OS comes with the newest Apple game included to push sales of the new OS.