I bought a Time Capsule at the local Best Buy and there was an Apple employee working there full time for customer service. I have not seen this before, but the guy was staying super busy and was super helpful. He was not a BB employee apparently. He handed me his card and told me to email him if I had any questions setting up my Time Capsule. I thought having an salesperson there helped immensely. My wife even made a comment about how helpful the guy was. This was a good move on BB or Only thing better would be to have a Genuis Bar for tech support also. I can't stand dealing with the 40 mile drive to the "local" Apple Store and always get a little perturbed with the way I treated there sometimes.