Because they should! If Steve Jobs is going to smugly proclaim that complete signal loss (which is quite obvious in the videos floating around) is not only common to all phones, but that we should "just buy a case" if it really bothers us that much -- is f*ckin' insulting! We (as your most loyal customers) just shelled out hundreds, if not thousands over the course of a contract to get this phone! And now WE, the customers are responsible for buying a case to compensate for a huge design flaw??? Why not build a phone that I can hold without tongs, you know, like a human? Howabout this idea instead...I'll take my complimentary case in black, Steve.