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Apple Glasses Reportedly Launching in 'Late 2027' With These Features

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Apple is now aiming to release its first smart glasses in "late 2027," according to the latest word from Bloomberg's Mark Gurman.

Meta-Ray-Ban-Glasses.jpg
Meta Ray-Bans​

He previously said that Apple planned to begin shipping the glasses by early 2027, but he said the product has faced development delays.

The glasses will feature "oval-shaped cameras, unique colors, and multiple frame styles," according to Gurman. "Over time, Apple believes the glasses could evolve into a health device and eventually incorporate augmented reality technologies capable of improving how people see," he said, but this technology is likely years away.

According to Gurman's sources, Apple's CEO Tim Cook views the glasses as his "top priority" before he hands the reigns to John Ternus on September 1.

The glasses will compete with products in the $200 to $500 range in the U.S., he said.

Like the Meta Ray-Bans, Apple's glasses will have built-in cameras that let users capture photos and videos. There would also be speakers and microphones for music, phone calls, and notifications announced by Siri, he said.

The glasses could offer turn-by-turn walking directions.

As for build quality, he said Apple is designing its own plastic frames, with the company allegedly testing at least four potential designs:
  • A larger rectangular frame, similar to Ray-Ban's Wayfarers
  • A slimmer rectangular design, similar to the glasses worn by Apple CEO Tim Cook
  • Larger oval or circular frames
  • Smaller oval or circular frames
Apple is exploring a range of color options, including black, ocean blue, and light brown, and the glasses may have vertically-oriented oval camera lenses, he said.

Meta uses frames from the popular glasses brand Ray-Ban.

Meta-Ray-Ban.jpg

Unlike the latest generation of Meta Ray-Bans, Gurman does not expect Apple's first smart glasses to have an in-lens augmented reality display. He does not expect Apple's glasses to gain such a feature for at least a few years.

Article Link: Apple Glasses Reportedly Launching in 'Late 2027' With These Features
 
Article Link
https://www.macrumors.com/2026/05/31/apple-glasses-late-2027-report/
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If i remember correctly, years ago it was rumoured that apple was developing AR glasses until they decided to pivot to VR instead.

I hope under new leadership, apple can learn walk and chew gum at the same time.
 
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Reactions: locovaca and RedWeasel
Rychiar said:
That’s absurdly long to wait to copy a product that’s been on the shelves for years… and I doubt they’ll be radically better… should definitely have displays by then…
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I too am shocked Apple, for the very first time in its entire history, would release into a product category years after others have come to market first in it. 🙂‍↕️
 
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Reactions: KurtWilde, locovaca and RedWeasel
Design criterion #1: make them not-creepy. Can Apple pull that off? Nobody has so far.

BTW, Ray-Ban is one of the many brands owned or made exclusively by EssilorLuxottica. Their near-monopoly in this market is one of the reasons frames are so freaking expensive. So no surprise Apple prefers to design and manufacture their own frames. They gain some advantage just from bypassing EssilorLuxottica.
 
DBZmusicboy01 said:
Super Creepy Glasses is what all Smart Glasses has become lately due to people filming others and posting them online in secret. It would had been perfect before Instagram and TikTok came out.
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I’m 98% sure that Apple will give you no way to download videos off this.

The thing is… it WILL be much more massive issue after Apple release them.

Currently it’s largely slept on that glasses can record video much more secretly than a phone. It is a big deal, but it just doesn’t rise to the general media.

Once Apple is in the hand-wringing headlines, the issue will be EVERYWHERE all at once.

This pattern has repeated over and over again for the past 25y.

Apple knows this. It certainly knows that releasing a product that can surreptitiously film in a private place will be used inappropriately.

And that scandal will be run right up the flagpole from facebook gramma shares to evening news to governmental oversight committees.

Personally I think it’s a GOOD thing. Because screw the idea of being recorded by anybody with glasses on. It’s bad enough how people can do it now (even the more surreptitious ways than sneaking with a phone).

So I’m not convinced that Apple will EVER allow you to view/share the recordings you take with a pair of glasses.

Because almost immediately everybody wearing them in public (even in ‘fair’ spaces to film) would be the creepo who’s filming them.

Even a big bright red light can be covered.

Which is a bit of a shame. It would be useful and fun to get POV video of certain things in my life (sports, pets, dashcam/bodycam for random ‘nobody will believe that just happened’ events, etc.

I just don’t see how society will allow it.

And I certainly don’t think our society would be better served by feeling MORE watched in every day life. Look at how it has affected the youngest generations who’ve grown up conscious that their every move could be clipped and shared and make them look awful or amazing.
 
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terrapinjess said:
Came here to say the same. Sunglasses and a pair of AirPods; I basically have the product already.
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100%. And not even AirPods. It's not like the glasses will sit in your ears or be noise cancelling. Even with an AR display, I don't see much use personally for a product like this, but no AR display? What is the point?!?!?!
 
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‘Apple Suspect-acles’

mrr said:
How do smart glasses accommodate people who need prescriptive lenses?
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If AVP is any indicator, custom lenses at extra expense. One of the things (along with price) that put me off that device.
 
Rychiar said:
That’s absurdly long to wait to copy a product that’s been on the shelves for years… and I doubt they’ll be radically better… should definitely have displays by then…
Click to expand...
Apple 🍎 always super late ⏰ to the party. They barely coming out with a foldable phone 📱
 
Hellokittystampmyfacein said:
Depending on where you are, you don’t need their consent
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That's very true, but that's not really the point. Whether legal or not, it's still gross and weird and I'm not sure why anyone would want to covertly record their surroundings. It's creepy and only appeals to creeps. What's the legitimate use case for recording people in public all the time?
 
MrTemple said:
I too am shocked Apple, for the very first time in its entire history, would release into a product category years after others have come to market first in it. 🙂‍↕️
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I remember a time when apple would disappear if they didn't release a smart watch within 60 days... (Chowdhry quote, for those young enough to wonder what the hell I'm talking about).
 
"Over time, Apple believes the glasses could evolve into a health device and eventually incorporate augmented reality technologies capable of improving how people see," he said, but this technology is likely years away.
Click to expand...

This is the sort of unique insight we need well-paid Bloomberg journalists for 😅
 
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