Over the past few years I've noticed apple loudly and then quietly switching to widescreen. First the 22" and the 15" powerbook. Then the iMac 17", then the 20" cinema followed by the 17" powerbook. Switch the while display line to nothing but widescreen, then the same for the iMac line. Now they seem to be doing that for their facilities, as in the new HD projection implemented at MWSF, and finally and most importantly their new iPod ad is the first piece of apple media in history, less that crappy pepsi ad, to be in widescreen, and from the aspect ration I assume HD. Now the question is, will apple be broadcasting the ad in its HD format? Obviously, they will have an SD version for when the network isn't in HD, but I have seen other companies have HD ads, usually tied to the very end of a segment of an HD program. Anyone seen it yet? I know NBC primetime is big on apple ads, and HD of course.