Ok, when going through threads, some talk about how Apple needs to catch up to keep up with the competition. And while this is partially true, doesn't apple's revenue and huge amount of cash laying around kind of show that apple isn't just a company trying to compete with everyone else? It has it's own special place in the market. Either you like Apple or you don't. If you don't, Apple isn't scraping to grab random features to get you on board. They take their time to create quality software and hardware they hope the general public will like. Maybe they don't revolve their work ethic etc. around the competition?