Apple Has an Unboxing Room to Test Hundreds of Variants of their Product Packaging

[Rampant.A.I.]

It's just packaging! Who cares!

(Why am I even commenting on a thread about packaging..?)

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"I really enjoy the experience of opening up their stuff"

Seriously?

No offence meant, but your life sounds a little empty.

Obviously you've never been invited to a Focus Group.

They're fun, they pay you about a hundred bucks per hour, and the more input you provide them with, the more likely they are to ask you back.

Things like packaging may not seem important, but they increase sales of the product, and customers are less likely to feel "cheated" by their expensive purchase if it comes in nicely designed, precision packaging. It's also about brand image: if your brand image is all about precision design with clean lines, if you ship whatever you're selling in a cardboard box filled with styrofoam peanuts, it tends to kill the image you're trying to create.

(I mean the inner box, nitpickers.)

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Honestly once the product is out of the package, do fanboys go back months later and play around with the box?

No. We stick it on a shelf somewhere to put all the things back in the box when we go to re-sell it. It's also a good place to keep the accessories you don't intend to use.

 

[Antares]

*ferocious belly laugh* Please stop this nonsense. Please!

It's just packaging...

For you, maybe. Not for me, though...and many other people. I enjoy the packaging of products. As such, I've been disappointed by poorly packaged items. Some people pay attention to those things. Others (like you) couldn't care less.

 

[greygray]

In some cases I'd have to say Apples packaging is down right wasteful.

K. So I guess Apple should sell you just their devices cling-wrapped, and you purchase the accessories (chargers) separately to avoid their 'wasteful' packaging. But then you'd complain about the cost differences... Some people

 

[Navdakilla]

Crazy how the thought about every single little thing, and that adds to the full experience of apple.

 

[Geekbabe]

A few of us are voicing opinions about the site because of two things.

Firstly, the quality of the articles posted has fallen. Secondly, anything now gets posted as "Front Page" news. There was a time, when only important things made it to the front page. Substantial rumours about a new product. Unlike now however, where everything and anything appears to be posted.

It appears to some of us, we know it is just a few, that the site is no longer about quality but page clicks.

With all due respect, there are people here who are new to the Apple Experience. I've enjoyed a lot of the articles I've read here, they've given me a lot of info about the workings of the company that I didn't know.Besides, I don' think I can name a single tech site that posts stuff every single day that is of interest to everyone..

 

[Geekbabe]

It's just packaging! Who cares!

(Why am I even commenting on a thread about packaging..?)

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"I really enjoy the experience of opening up their stuff"

Seriously?

No offence meant, but your life sounds a little empty.

Really? In an era where people treat many things as disposable & seldom take the time to appreciate anything I find it refreshing to hear that some folks savor the experience of opening a box that contains an expensive piece of hardware.

 

[adder7712]

To me, unboxing electronics like computers, TVs, tablets, phones etc. are a joy to me.

 

[BobbyRond]

Because we do not visit MR, just to see how perfect MR is.

Never said that. Do you watch the news and then criticize them if news is slow and they report on something that is less important? You'd rather just watch a black screen?

Good luck selling that strategy.

 

[Fairfax]

Bought a few iPods, iPhones and a macbook pro, wasn't that big of a deal opening a box. Next time I open a new apple product I better pay attention while unboxing so I can experience and cherish the apple experience.

 

[BobbyRond]

Yes but as other posters have mentioned, it has taken quite a while for others to emulate Apple's packaging, which means it is either worthy of respect or is a separate entity from the mass market's packaging. Which company goes as far as Apple to reduce it's packaging size to cut down on ecological footprints that others consider less important? In any case, the 'premium' that Apple charges for it's products can be justified IMO, and I'm willing to pay for it, knowing that they are willing to go to such great extent for their consumers, even taking into mind packaging which is usually the least on the buyer's mind.

Just my 2 cents worth.

This may be a fun fact: I work for a reseller and although Apple definately makes a effort for the environment, they do have some wasteful packaging that is not seen for the customer:

All MacBooks are in turn also packed in another cardboard box with a lot of space inside it to protect the pretty box inside. Although I love the Apple packaging, they do cheat the environmental image a little.

I can honestly say the last Apple product I purchased which was my MacBook Pro. I actually looked through the entire contents of the box before actually getting to the masterpiece itself! I always feel like theres something more to what's inside an Apple box vs. other companies.

STICKERS!

 

[greygray]

STICKERS!

That are actually pretty sellable items on eBay...