I have done some back of the envelope calculations using the base flag-ships and watch. Real simple stuff, I just took data from Mactracker and used this website for the inflation calculations. It would be interesting to see how the prices of the decked out versions of these devices are, as it has been suggested Apple put in a small amount of memory to force people onto the more expensive devices. I have skipped anomalies likes iPhoneX, SE, 5C, Series 1 etc. I wish I had a bit more information for the Jobs era, other than my personal experience, but most of the time people brought on-plan rather than outright back then, from memory. There seems to have been two ~30% price hikes in the last 7 years, one as soon as jobs died and one from now. But overall a near 2x price increase for the same flagship in that time period. But prices have been quite stable for the most part which surprised me. But this last price hike has finally priced me out. I can not afford to spend the price of a decent gaming computer on a phone, and another small computer on a watch. It is absurd. Apple is good, it is just not THAT good. I was about to buy a series 4 aluminum with cellular until I realized its the best part of $1000 AUD. I can't. I got bills... Apple are also hoping you are stupid with the obfuscating of facts, and omissions in their advertising now. "120 hz touch screen", not to be confused with 120 hz refresh rate of the screen. Not mentioning that the ECG will only come out later and be in the USA. Speaking of delayed later, another forum member opined Apple has developed a bad habit of just not releasing anything on launch: Airpower, nope. ECG, Later and US only. Airpods 2, nope. Apple Pay Cash, nup. Portrait mode, Nup. Dual Sim, Nope. PLus the QA and build quality of devices is failing, BendGate, iPhone 7 logic boards, new Macbook pro issues. Macbook Pro 2011 graphics issues etc. What has improved twice as good to warrant twice the price? Component speed and price follow Mores law so that doesn't count What has actually improved? I posit nothing if anything things have slipped. I now vote with my wallet, as I can't afford these products. Which is a crying shame from the effort Steve Jobs put to make iMac accessible to everybody?