Apple requires third-party recyclers (who handle the vast amount of product) to shred all Apple devices. The robots you cite are a marketing endeavor (magical). However, that is not the issue. Apple does not build new phones from reclaimed parts. No one does. This issue is to not require the purchase of a new phone when a key component (battery) can be replaced. Had this been a focus in their design, Apple would have had a much greater environmental impact versus the absolutely insignificant affect of their robots. But they would have sold a lot fewer iPhones to date.
Which is precisely what Apple IS doing. Isn’t that the whole point of their disassembly and recycling robots?
I don’t recall any other company claiming to retrieve the lithium from recycled batteries, copper from recycled boards, etc. Nor has any other company stated a “closed loop supply chain” goal.
Their closed loop supply chain intends to do exactly what you claim they’re not. Reuse and extract raw materials back from dead components.
How might Apple achieve that if they put recycling and repairs in the hands of users? 9/10 users will probably just dump old batteries in the trash. Explain to me how that is a more environmentally conscious approach again?