Yup.It's fairly obvious. Their strategy is to create barriers to using non-Apple products and services. If there's an opportunity to create points of friction, that is what they will do. They want users to be in their ecosystem so they can have complete vertical integration, anything that allows otherwise is the antithesis to this endgame.
In fact, having shed much of Apple's products and services (though not all) in recent years, I have realized that other companies genuinely do things better, but only in their respective niche. If a user is willing to give up some of Apple's integration (which, let's be honest, is hit or miss these days) they can have a much better experience elsewhere.
Music is one area where I will not go back to Apple for.
I have a very respectable HiFi 2-channel system, and a nice desktop setup. I use a combination of Qobuz streaming, my local FLAC (some WAV and some DSD as well) library and Roon to enjoy my music. Apple Music doesn't integrate and play seamlessly the way I want it to. Plus, I dont' want to move my FLAC library back into iTunes, or Apple Music (whatever it is today) and have it mess it all up again. I have my library curated, sorted and tagged precisely the way I like it.