Apple Has Released These 12 New Products This Year

[McTool]

Upgraded is not new.

 

[StuBeck]

That seems to be a pretty generous use of the word “new.” The Neo, yeah, and the XDR sure. But a “new” watch band??

With the 11th item being a new watch band as well. Two of them are a monitor, and one of them is a color for a headphone released last year with missing features.

 

[Belisama]

The Neo is amazing. The first time used the Neo in a store I got the same feeling I did as from deploying out the first MacMinis. It may not last, but if it does, it could be transformative. It breaks Apple into a market they've never been able to crack.

I can't see how the "Neo" is more amazing than the MacBook Air.
It's basically a -very- downgraded MacBook Air, and therefore much cheaper.
But why pretending it's amazing? Colors ? It's a decent Mac for the price, but that's about it.
As far as I'm concerned, I remember holding the very first MBA (the one in the enveloppe 😍), and it was actually amazing, never seen before.

 

[Belisama]

Each new catalog number is hardly a new product! I’m really hoping Apple will unveil something truly unique in 2026.

 

[Happy_John]

I can't see how the "Neo" is more amazing than the MacBook Air.
It's basically a -very- downgraded MacBook Air, and therefore much cheaper.
But why pretending it's amazing? Colors ? It's a decent Mac for the price, but that's about it.
As far as I'm concerned, I remember holding the very first MBA (the one in the enveloppe 😍), and it was actually amazing, never seen before.

Price. That’s the “amazing” factor. How much did that very first MBA cost?

 

[Belisama]

Price. That’s the “amazing” factor. How much did that very first MBA cost?

He wrote "The first time used the Neo in a store I got the same feeling I did as from deploying out the first MacMinis."

I can't see where the price was discussed in this sentence.

 

[I7guy]

He wrote "The first time used the Neo in a store I got the same feeling I did as from deploying out the first MacMinis."

I can't see where the price was discussed in this sentence.

Some believe Apple over promises and under delivers. With the neo Apple understated this. That’s why I believe the neo is amazing.

 

[Padre_Pio]

Except the MacBook Neo all other products were minor updates. I like the new colors of watch bands released this Spring, especially bright guava and clementine.

How can the Neo be a "minor update" when it is a completely new machine?

 

[Padre_Pio]

definitely that Black Unity watch band

The $20 polishing cloth was pretty dope also

 

[Happy_John]

He wrote "The first time used the Neo in a store I got the same feeling I did as from deploying out the first MacMinis."

I can't see where the price was discussed in this sentence.

no, you wrote:

"I can't see how the "Neo" is more amazing than the MacBook Air.
It's basically a -very- downgraded MacBook Air, and therefore much cheaper.
But why pretending it's amazing?"

Hence my answer:

"Price. That’s the “amazing” factor. "

 

[ridgero]

When’s the last time they released something that made you go “wow”? I mean for me it was Apple Silicon. We’re just getting iterations, not innovations.

and?

 

[code-m]

no, you wrote:

"I can't see how the "Neo" is more amazing than the MacBook Air.
It's basically a -very- downgraded MacBook Air, and therefore much cheaper.
But why pretending it's amazing?"

Hence my answer:

"Price. That’s the “amazing” factor. "

Considering inflation between the original MBA and Neo, yes the price is an “amazing” factor for a Mac laptop.

One also gets a more capable laptop with the Neo compared to the OG MBA.

Cannot compare an established product like the 2026 MBA to the Neo as one is a new product and the price difference matters to particular audience like parents purchasing for school children.

 

[Daxmelbourne]

and?

No need to expand on it.