Apple Has Reportedly Acquired Italian Startup Stamplay

Discussion in ' News Discussion' started by MacRumors, Mar 21, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has acquired Italian startup Stamplay, which offered an API-based back-end development platform, according to Italian newspaper Il Sole 24 Ore. The report claims Apple paid around five million euros for the company.


    The report does not cite Apple's standard statement for acquisitions, which typically reads "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." We've reached out to Apple for our own confirmation, but we did not immediately hear back.

    Nevertheless, one telltale sign of the acquisition or at least an acqui-hire is that Stamplay's website was almost entirely stripped of information within the past few weeks, as is usually the case following Apple acquisitions.

    Stamplay describes itself as a "low code workflow automation platform, empowering organizations to streamline manual work by integrating data and business applications used every day." The "API-based development platform" enables developers to build and launch "full-featured cloud-based web apps."

    From the startup's LinkedIn page:
    The report was brought to our attention by setteBIT:
    Stamplay was co-founded by Giuliano Iacobelli and Nicola Mattina.

    Update: In a press release via setteBIT, the Università Roma Tre in Italy has confirmed that Apple acquired Stamplay.

    Article Link: Apple Has Reportedly Acquired Italian Startup Stamplay
  2. ryanwarsaw macrumors 68020


    Apr 7, 2007
    I am not bright enough to digest this. Can somebody smarter than I am break this down into what it could be used for?
  3. AngerDanger, Mar 21, 2019
    Last edited: Mar 21, 2019

    AngerDanger macrumors 601


    Dec 9, 2008
    Can't help you there, but from what I know, when developing an app that accesses the internet, there tends to be a front end and a back end.

    The front end runs code on the user's computer, moving data around on one device alone and not needing to communicate with other users. The backend runs on computers elsewhere, and when the front end needs some bit of information stored online (an account balance, a picture, the number of likes your stupid GIF got), it requests it from the server. Because multiple people are interacting with data simultaneously on the servers, and they need to do it quickly and securely, programming the back end of an app can be far more daunting than the front end.

    Stamplay seems to make it much easier for businesses to develop backends without writing a lot of the server-side code from scratch by providing a "low code workflow automation platform, empowering organizations to streamline manual work by integrating data and business applications used every day."

    However, I think what Stamplay truly brings to the table is a goofy sounding name:

  4. Marco Klobas macrumors member

    Marco Klobas

    Jul 14, 2017
    As far as I understand, they developed a platform to build easily apps with little coding based on APIs.

    Maybe it could be used to enhance Shortcuts app or to provide further developing tools for developers.
  5. asiga macrumors 6502a

    Nov 4, 2012
    Web cloud-based apps: A bad thing for us who want to use code locally, under our control, as opposed to the service-based model that many tech companies (Apple included) are trying to push (because of many things: more frequent payments from subscriptions, more chances of monetizing users behaviour and data, more chances of forcing into buying new hardware by not allowing you to avoid updating, etc, etc).

    It fits with the latest Apple strategies.
  6. Scooz macrumors 6502


    Apr 9, 2012
    Hm, Apple’s version of Google’s Firebase?

    Backends tend to be tedious work otherwise and Apple might not want devs to depend on Google.
  7. drdreric macrumors newbie

    Feb 10, 2015
    Maybe it was bought for FileMaker, not Apple directly. Could that explain the lack of the usual Apple acquisition statement?
  8. TinyTears macrumors newbie

    May 30, 2009
    Lazy article.

    1) They appear to be based in London, although founded by Italians.
    2) It takes all of two seconds to confirm that they have been acquired by apple -

    I'm sure it's no coincidence that various lawyers with a registered address of One, Apple Park Way, Cupertino, California 95014, United States recently took on director roles at the company.
  9. Sinfonist macrumors member

    Jan 24, 2007
    Basically, this lets you easily glue together an application that will run on a cloud server from several independent parts.
    The "workflow" is how the pieces fit together.

    The front end runs on the phone or other device, the back end provides the cloud support (e.g. access to cloud databases,
    specific computations that run on cloud servers etc.).
  10. Pakaku macrumors 68020


    Aug 29, 2009
    I can't stop misreading their name as Steam, which ironically is something Apple loathes with a searing unfounded passion
  11. adamw macrumors regular


    Sep 22, 2006
    Apple gets another company. This time for developer related tools it seems.

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10 March 21, 2019