Apple is pretty hands-on - if they buy it, I would expect more of a beats situation. First thing they’d do is mandate new privacy policies, sanitize the back-end infrastructure, etc. Then they’d start building hooks into iOS, to make iphones the best platform for viewing/posting stuff. They’d integrate it into the Apple TV app on Apple TV’s, etc. They’d continue to support other platforms, but I don’t think they’d be “hands off” at all.