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Apple hates the UK
- Thread starter skillwill
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They don't hate the UK, but rather they like to money more and they use the exchange rate as an excuse to increase their profits.
Prices on the US Apple Store do not include sales tax, the UK one does. So there really isn't much difference in reality.
There is.
I could buy a 256Gb iPhone X with Applecare Plus in NYC, for the price of a UK phone without Applecare Plus.
So, a £200 saving.
Got to admit I had the same feeling when I saw the UK prices for the new iPhones. It is the first time the we have had £ to $ at 1:1 for Apple products. The strange thing is there is still about a £30 to £50 difference on the iPad and MacBook prices (i.e. price in pounds lower than price in dollars). I was expecting this to be the case with the new iPhones. Even the SE is is at 1:1 !!
They are charging an extra 10% on top of the exchange rate plus VAT. I'd say that's a considerable difference, especially now we've crossed the £1000 barrier.
I think the biggest ploy by apple was introducing IUP they knew that people would have a limit to the out right purchase price of any iPhone but knowing people would be happy to split that into nice monthly payments the total cost can be well kind of ignored.
Apple will keep on increasing prices of their iPhones as long as people keep paying for IUP.
Be prepared for £999 to be the starting price of iPhones at some point guys.
Apple will keep on increasing prices of their iPhones as long as people keep paying for IUP.
Be prepared for £999 to be the starting price of iPhones at some point guys.
I don't think so. For example, the iPhone 7 was $649 when it was announced last year and we paid £599 in the UK. As I posted above, the exchange rate was identical then so it's hard to see how the extra gouging can be justified.
I should have been more explicit - there is import duty to pay. It's an American product manufacturered in China. Each iPhone will be subject to import duty that I suspect won't be charge in the US.
The UK is getting screwed. In what universe is $1 = £1?
No way in hell would I pay Apple's iPhone X price in pounds.
No way in hell would I pay Apple's iPhone X price in pounds.
It still doesn't explain why they are charging more this year while the exchange rate is identical.
There are import duties into the EU. Apple even used to show the cost import duties added to the EU prices on the iPod line of products. I think it was around 7%.
There have always been import duties so why are they charging more this year?
There's more factors at play than just the straight up exchange rate when selling a product internationally. We Canadians pay more than just a straight 1-to-1 translation of the exchange rate too.
I wish people who got this angry about the price differences used all the money they could save on Economics classes...
They are charging more in every market. Higher prices also mean higher tax and import duties in the EU.
