Ok initially I was a little dissapointed by the iphone news. Where was the front facing camera, the new cases, the jaw dropping feature we haven't thought of. But it has been less than a year since the 3G was launched and most of us are on 18 or 24 month contracts. What they have done is a mid term face lift with some nice spec upgrades giving us more of the same thing. They can't drop something totally new every year (or even after 9 months) they or us couldn't keep it up. It's enough to tempt many existing iphone 3G owners to upgrade but also not so much that it will piss the people who couldn't afford to upgrade off. They could have made the s a different colour or colours but interestingly they didn't. It looks like they are really concious of not upsetting the existing owners. With mobile phones the contact period has a profound influence on the buying cycle so like it or not apple are locked into a 18-24 month product replacement cycle after when they release the radical update we all want. In between there will be these spec upgrades. The 3G was launched to replace a non 3G iphone which was a non starter outside the US. Personally I don't think I will get the S but I am also a bit relieved I don't have to throw money away just to keep chasing the latest iphone. It just wouldn't seem right spending a few hundread dollars replacing a perfectly good iphone. apple have played this just right I reckon.