Apple having trouble keeping new products under wraps

[johndallas999]

Now that iPad 2 has been released it too (like the iPhone 4) was confirmed to match an earlier photo that was shown a while ago with the sloped edge and the speaker grill on the rear of the device along with the pictures that were show of the white front bezel. I think it's great that we are getting these shots early on and love being able to speculate if they are legit or not. Looks like now that Apple is so big it's harder if not impossible for them to control all the leaks like they used to.

 

[McGiord]

either way they benefit from it, a simple picture allows us to speculate and dream about it, but the key things are inside (hardware and software).

 

[nmills]

either way they benefit from it, a simple picture allows us to speculate and dream about it, but the key things are inside (hardware and software).

Yup...I think they are still doing a pretty amazing job keeping things secret, though. I'm surprised so many things DO stay under wraps.

 

[AZREOSpecialist]

When you have dozens of component manufacturers involved in supplying parts and multiple manufacturing partners tooling up for massive production runs, it's inevitable that some leaks will exist. Apple is a huge target now, and the fact that they work so hard to keep these secrets makes it even more of a splash when one of those secrets is revealed.

It makes for good theater!

 

[iPadLad]

I wouldn't be surprised if the secrets weren't "leaked" on purpose. A little "secret" buzz never hurts a product launch

 

[jbg232]

A large part of it is Apple's change of stance on leaks. Back in the day when thinksecret.com was around people really were being sued for leaks. Now that they don't sue (for whatever reason - there are many possible), the incentive to withhold leaks has gone down and people have been leaking more info.

Philosophically it gets to the question: Is it a law if it's not enforced? Discuss....

 

[Goldinboy17]

I wouldn't be surprised if the secrets weren't "leaked" on purpose. A little "secret" buzz never hurts a product launch

This is exactly what I was going to say. A little buzz a month or so before a launch could help persuade potential customers not to buy a competitors product. I convinced a few friends to not buy a DROID for Christmas. They all own iPhones now.

 

[camelsnot]

This is exactly what I was going to say. A little buzz a month or so before a launch could help persuade potential customers not to buy a competitors product. I convinced a few friends to not buy a DROID for Christmas. They all own iPhones now.

It also convinces people not to buy their old outdated crap yet wait a couple months for the new apple offering. Luckily I still convinced friends to buy Android for Christmas. They still thank me. 3 Droid Xers. To each his own.

 

[saving107]

I wouldn't be surprised if the secrets weren't "leaked" on purpose. A little "secret" buzz never hurts a product launch

like the iPad case that was being shown off during CES 2011. Apple didn't even attend CES yet everyone was talking about "what was Apple going to do next."