Apple having trouble keeping new products under wraps

Discussion in 'iPad' started by johndallas999, Mar 4, 2011.

  1. johndallas999 macrumors 6502a

    johndallas999

    Joined:
    Oct 9, 2008
    Location:
    Seattle
    #1
    Now that iPad 2 has been released it too (like the iPhone 4) was confirmed to match an earlier photo that was shown a while ago with the sloped edge and the speaker grill on the rear of the device along with the pictures that were show of the white front bezel. I think it's great that we are getting these shots early on and love being able to speculate if they are legit or not. Looks like now that Apple is so big it's harder if not impossible for them to control all the leaks like they used to.
     
  2. McGiord macrumors 601

    McGiord

    Joined:
    Oct 5, 2003
    Location:
    Dark Castle
    #2
    either way they benefit from it, a simple picture allows us to speculate and dream about it, but the key things are inside (hardware and software).
     
  3. nmills macrumors regular

    Joined:
    May 12, 2009
    #3
    Yup...I think they are still doing a pretty amazing job keeping things secret, though. I'm surprised so many things DO stay under wraps.
     
  4. AZREOSpecialist macrumors 68000

    AZREOSpecialist

    Joined:
    Mar 15, 2009
    #4
    When you have dozens of component manufacturers involved in supplying parts and multiple manufacturing partners tooling up for massive production runs, it's inevitable that some leaks will exist. Apple is a huge target now, and the fact that they work so hard to keep these secrets makes it even more of a splash when one of those secrets is revealed.

    It makes for good theater! :)
     
  5. iPadLad macrumors member

    iPadLad

    Joined:
    Feb 28, 2011
    #5
    I wouldn't be surprised if the secrets weren't "leaked" on purpose. A little "secret" buzz never hurts a product launch
     
  6. jbg232 macrumors 65816

    jbg232

    Joined:
    Oct 15, 2007
    #6
    A large part of it is Apple's change of stance on leaks. Back in the day when thinksecret.com was around people really were being sued for leaks. Now that they don't sue (for whatever reason - there are many possible), the incentive to withhold leaks has gone down and people have been leaking more info.

    Philosophically it gets to the question: Is it a law if it's not enforced? Discuss....
     
  7. Goldinboy17 macrumors 65816

    Goldinboy17

    Joined:
    Jun 21, 2010
    Location:
    San Francisco, Ca
    #7
    This is exactly what I was going to say. A little buzz a month or so before a launch could help persuade potential customers not to buy a competitors product. I convinced a few friends to not buy a DROID for Christmas. They all own iPhones now.
     
  8. camelsnot macrumors 6502

    camelsnot

    Joined:
    Jan 31, 2011
    #8
    It also convinces people not to buy their old outdated crap yet wait a couple months for the new apple offering. Luckily I still convinced friends to buy Android for Christmas. They still thank me. 3 Droid Xers. To each his own.
     
  9. saving107 macrumors 603

    saving107

    Joined:
    Oct 14, 2007
    Location:
    San Jose, Ca
    #9
    like the iPad case that was being shown off during CES 2011. Apple didn't even attend CES yet everyone was talking about "what was Apple going to do next."
     

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