So let me get this straight: you can't even BTO an iMac or a macbook with a matter screen? The only way to own a Mac with a matter screen (read: every lcd you've used that wasn't on a media laptop) and spend less than $2000 is a mini? Well then let's just hope they go Pennry on those mac minis soon! They say it's personal taste, so why is matte not even an option on the iMac? There's no opportunity to exercise said taste? Anyway, I just don't get the love affair with glossys. I jumped on an aluminum iMac in the lab the other day, and under those fluorescent lights, using the glossy is a completely different experience than the matte. Rant over.