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Wild visual effects! But that's the only good part of the ad. It lacks substance. What does snow have to do with audio sharing? Nothing.
It often represents Christmas (being a Christmas ad and all…). Snow also often represents Flexibility, Fun and Youth in literature.

Why can’t people enjoy an ad for being an ad? Compare this to the recent Flip/Fold ad from Samsung. 2 different worlds. I guess to appease those sad faces, they should have put a "no animals or trucks were harmed in the making of this video" disclaimer. But for me. Not my music but it was really cool.

And yeah those effects are wild.
 
I'm assuming that both users have to be a subscriber of Apple Music or this could be a licensing issue?o_O
 
IMO, not the best ad for the holiday season. I understand the market they are gearing this toward, the visual effects and artistic dance are impressive, but what exactly is the message Apple is trying to say? I miss the "good old days" of more heart-felt commercials that Apple has done so effectively well.
 
Yeah this… as far as holiday commercials go, this sucks. They could have released this any time of year and it would have hit the same.
It’s better than last years and especially that god awful HomePod mini commercial, but still nowhere near as good as my personal favorite, Share Your Gifts from 2018.

 
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