Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 23, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.




    Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:



    The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.

    Article Link: Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads
     
  2. I7guy macrumors Core

    I7guy

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    I really like the behind the scenes videos. Some interesting creativity that goes into those effects.
     
  3. drinkingtea macrumors 6502

    drinkingtea

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    #3
    iMessage is the biggest reason why I won’t switch to Android.
     
  4. dominiongamma macrumors 68000

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    #4
    Yup and Apple’s stance on privacy as well.
     
  5. Ultramove69 macrumors member

    Ultramove69

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    iMessage on iPhone. Everything else is amateur hour.
     
  6. thefourthpope macrumors 6502a

    thefourthpope

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  7. coolsean20 macrumors regular

    coolsean20

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  8. BuddyTronic macrumors 6502a

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    Great little videos. I like em.
     
  9. laz232 macrumors 6502

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    #9
    "Still, how secure is iMessage? There is no definite answer. Messages and attachments have better protection and an addition level of encryption compared to other content. In order to decrypt them, one needs to acquire the keychain first, and this is troublesome."

    https://blog.elcomsoft.com/2018/11/imessage-security-encryption-and-attachments/
     
  10. tuzzanti macrumors member

    tuzzanti

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    #10
    These were all fantastic but the iMessage encryption was brilliant for its simplicity.
     
  11. iosuser macrumors 6502a

    iosuser

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    #11
    The iMessage encryption one is cute.

    What I really really dislike about the app store is that the first hit in the search result is always an ad rather than what I'm looking for. I have inadvertently installed the wrong app (yeah the first hit that was the ad); perhaps this is the intention to please the advertiser and it apparently works.
     
  12. jonblatho macrumors 6502a

    jonblatho

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    #12
    To install an app you haven’t already purchased, you have to tap the buy/get button and then authenticate the purchase, with a prompt that shows you the app you’re getting. That’s an interesting accident.
     
  13. WarHeadz macrumors 6502a

    WarHeadz

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    Apple's still got their groove. Don't care what the haters say.
     
  14. Garsun macrumors regular

    Garsun

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    #14
    Apple’s stand on privacy is a breath of fresh air compared to all the companies who believe that because someone “has nothing to hide” it gives them the right to collect and analyze someone’s every online interaction.
     
  15. Classie macrumors regular

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    #15
    Damn! I love watching these.
    Is there any other company that produces as much high quality adds/clips/behind the scenes as Apple - the quality level is quite remarkable.
     
  16. iosuser macrumors 6502a

    iosuser

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    Iirc it was one of the scanner apps. One that has an ad version and a pro version which I bought. I installed the ad version since it was the first hit shown as an ad.
     
  17. Derekuda macrumors 6502

    Derekuda

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    #17
    That's insanely stupid. You sure fell hard for apple marketing. Encryption is only good if it works end to end. So when you have to message the 80% of the world that uses Android, you get no benefit.
    If Apple really cared about privacy as "a fundamental human right" as timmy likes to spout like a broken record, they would release it across all platform (android, windows, linux, etc..). But we know that won't happen because apple values money > "fundamental human rights"
     
  18. drinkingtea macrumors 6502

    drinkingtea

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    My comment wasn’t a generalization. I only know one person with an Android device; the rest of my contacts have an iPhone. So, no, what I said isn’t “insanely stupid” because 99% of my messages are encrypted end-to-end since almost all of my conversations are between iPhone and iPhone.
     
  19. Garsun macrumors regular

    Garsun

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    #19
    I find this interesting.
    I went through the first 40 entries in my iMessages destinations list and found 4 green threads and 36 blue ones.
    I wonder what it is that skews my associates away from android and into iPhones?
     

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18 June 23, 2019