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Apple Highlights iPad Air M1 Chip, Colors and Other Features in New Ad

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It is the official launch day for the updated M1 iPad Air and 5G iPhone SE, which means Apple is beginning to advertise its new products. On its YouTube channel, Apple today shared an ad focused on the new iPad Air.


Called "Election," the spot features a group of students using the iPad Air to create campaigns for a high school election. The iPad Air's camera, Apple Pencil support, 5G connectivity, messaging, keyboard compatibility, and other features are shown off.
Introducing the new iPad Air. Supercharged by the Apple M1 chip. In five amazing colors. 10.9-inch Liquid Retina display with 5G. (Cellular models subject to availability. Accessories sold separately.) 12MP Ultra Wide front camera with Center Stage. And, of course, it works with Apple Pencil and Magic Keyboard.
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"Your next computer is not a computer," reads the tagline for the video. Apple has used this phrasing in the past for various iPads, including the iPad Pro. The iPad Air is now quite similar to the iPad Pro as both tablets feature the same M1 chip and Center Stage camera setup.

Pricing on the iPad Air begins at $599 and it is available from Apple's website and Apple retail stores.

Article Link: Apple Highlights iPad Air M1 Chip, Colors and Other Features in New Ad
 
Article Link
https://www.macrumors.com/2022/03/18/apple-m1-ipad-air-ad/
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BWhaler said:
This was a great update to an already strong offering.
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Until iPadOS gets more capable it’s kinda pointless. My 2020 iPad Pro does not skip a beat even with 6GB of RAM. The RAM issue was resolved when Apple moved past 1GB. Even an iPad Mini 5 with 3GB of RAM is running smooth like butter.
 
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BWhaler said:
This was a great update to an already strong offering.
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This was a lazy update tbh. M1 and CenterStage along with revised colours at the same price. If you are a professional you probably have an iPad Pro with ProMotion, so what is the benefit other than lower base storage and price and an omission of other features that an iPad Pro maybe a better choice.
 
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MacRumors said:


It is the official launch day for the updated M1 iPad Air and 5G iPhone SE, which means Apple is beginning to advertise its new products. On its YouTube channel, Apple today shared an ad focused on the new iPad Air.


Called "Election," the spot features a group of students using the iPad Air to create campaigns for a high school election. The iPad Air's camera, Apple Pencil support, 5G connectivity, messaging, keyboard compatibility, and other features are shown off."Your next computer is not a computer," reads the tagline for the video. Apple has used this phrasing in the past for various iPads, including the iPad Pro. The iPad Air is now quite similar to the iPad Pro as both tablets feature the same M1 chip and Center Stage camera setup.

Pricing on the iPad Air begins at $599 and it is available from Apple's website and Apple retail stores.

Article Link: Apple Highlights iPad Air M1 Chip, Colors and Other Features in New Ad
Click to expand...
This is why Apple will destroy Microstink in the next five years...the youth of today are all using Apple products...
 
but what IS a computer?

in all seriousness, the Air is a compelling machine. it getting the M1 all but confirms that we should see an updated iPad Pro with the upcoming M2 chip.

not that it matters since iPadOS has been gimped from the start. my 2018 iPad Pro is more than speedy enough for everything that I throw at it. basic OS needs an overhaul to really necessitate even purchasing a newer iPad device to take advantage of its processing power.
 
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Apple doesn't want to admit it, but it wants you to buy everything they sell. The reality is an iPad with iPadOS can't replace a robust desktop OS such as macOS. Heck, if that were the case, they would be showing you at Apple how they are building apps directly and doing all the powerful stuff a desktop OS can do. The iPadOS will remain a casual device. It does some formerly desktop only stuff really great: watching videos, reading and responding to short emails, you can even type long documents as long as you have a keyboard attached. But, when you beyond 2 or more apps, it becomes cumbersome.
 
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Mr. Dee said:
Apple doesn't want to admit it, but it wants you to buy everything they sell. The reality is an iPad with iPadOS can't replace a robust desktop OS such as macOS. Heck, if that were the case, they would be showing you at Apple how they are building apps directly and doing all the powerful stuff a desktop OS can do. The iPadOS will remain a casual device. It does some formerly desktop only stuff really great: watching videos, reading and responding to short emails, you can even type long documents as long as you have a keyboard attached. But, when you beyond 2 or more apps, it becomes cumbersome.
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Don’t forget the cost to purchase a Magic KB case and Apple Pencil, which high school student can afford this combinations as it would make more sense to get an M1 MBA.

Ridiculous marketing.
 
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Seeing the back of the iPad Air in that case that was clearly meant for an iPad Pro (with enlarged camera cutout) is kind of distracting IMO. In the real world, it's probably fine, but in a commercial, it's a reminder that the Air is in an awkward spot.
 
code-m said:
Don’t forget the cost to purchase a Magic KB case and Apple Pencil, which high school student can afford this combinations as it would make more sense to get an M1 MBA.

Ridiculous marketing.
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Definitely, there is something bold with the marketing and MBA at Apple. Its like they are saying, we got them locked, lets push the envelope as much as we can on pricing. I live in a neighborhood of young people and its shocking how many carry iPhone 13's. Apple has worked out a formulae that looks like its here to stay. One of their shareholders said it, they are well managed company. So, they know what they are doing when it comes to making aspirational products people; especially kids desire to own.
 
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Your next computer is not a computer; it has less connectivity and less powerful software, but the same computer chip as we put in our computers. And boy is it portable! Say hello to computer iPad.
 
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code-m said:
Why is it that the iPad Mini 6 and iPad Pro has an LED flash while the iPad Air 5 and iPad don’t. It boggles the mind that Apple would cheapen out on an LED flash for the iPad Air 5.
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The LED Flash can also be used as a light. Likely they skipped changing the case design is the reason for the missing LED flash.
 
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I do love the purple. Shame I would never use any kind of iPhone or iPad without a case that fully protects it. For me, they may as well leave them unfinished. One of these days I'll get a pretty colored iMac.
 
Got mine today. Obviously snappier response, transferring files and editing video quicker, center stage not gimmicky but useful. YMMV

Great update from Air 4 --> 5. With trade in, cost was ~$250. Works with my existing MK and pencil.

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.

PS: I for one don't mind incremental upgrades, since it reduces overall costs with having not to replace accessories, etc.
 
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